Page |1
Digital Marketing Final Questions and
Correct Answers/ Latest Update / Already
Graded
How do databases relate to data tables?
Ans: a database is made up of multiple data tables
Digital media provides marketers with more data than does analog
media.
Ans: True
Which is foundational to all other essential data analyst technical skills?
Ans: data literacy
There is a widely accepted definition of what levels of data velocity,
volume, variability, and veracity constitute big data.
Ans: False
What type of report is designed for reporting to executive leadership?
Ans: dashboard
All rights reserved © 2025/ 2026 |
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A data warehouse stores unstructured data.
Ans: False
What role specializes in digital marketing analytics?
Ans: digital marketing analyst
A collection of 1,000 images is considered structured data.
Ans: False
A marketer wanting to launch a marketing initiative that can be
precisely measured should pursue analog promotions rather than
digital promotions
Ans: False
What is the language used to connect performance across all digital
marketing initiatives?
Ans: digital marketing analytics
All rights reserved © 2025/ 2026 |
, Page |3
A data engineer obtains business buy-in for digital marketing analytics
budgets and resources.
Ans: False
What type of report is automated and highlights data abnormalities?
Ans: alert
According to this chapter, what is the core objective of marketing?
Ans: creating value to meet consumers' needs
The creation of value through the marketing mix (product, place, price,
and promotion) has evolved from the analog age to the digital age.
Ans: True
What marketing technology tool provides a robust database with
potential and existing customer information?
Ans: CRM
What is the difference between a consumer and a costumer?
All rights reserved © 2025/ 2026 |
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Ans: a consumer is an individual who uses a product and a
customer is an individual who purchased a product
Data privacy and protections are the responsibility of the government,
not a business.
Ans: False
Robin takes home her newly purchased drone and tries it out in a
nearby park. What stage of the McKinsey Consumer Decision Journey
model is Robin in?
Ans: post-purchase experience
Data amassed in targeting profiles on each consumer enables Google
to connect an individual consumer with highly targeted ads.
Ans: True
The only website collecting data as you navigate a website is the
website you are navigating
Ans: False
All rights reserved © 2025/ 2026 |
Digital Marketing Final Questions and
Correct Answers/ Latest Update / Already
Graded
How do databases relate to data tables?
Ans: a database is made up of multiple data tables
Digital media provides marketers with more data than does analog
media.
Ans: True
Which is foundational to all other essential data analyst technical skills?
Ans: data literacy
There is a widely accepted definition of what levels of data velocity,
volume, variability, and veracity constitute big data.
Ans: False
What type of report is designed for reporting to executive leadership?
Ans: dashboard
All rights reserved © 2025/ 2026 |
, Page |2
A data warehouse stores unstructured data.
Ans: False
What role specializes in digital marketing analytics?
Ans: digital marketing analyst
A collection of 1,000 images is considered structured data.
Ans: False
A marketer wanting to launch a marketing initiative that can be
precisely measured should pursue analog promotions rather than
digital promotions
Ans: False
What is the language used to connect performance across all digital
marketing initiatives?
Ans: digital marketing analytics
All rights reserved © 2025/ 2026 |
, Page |3
A data engineer obtains business buy-in for digital marketing analytics
budgets and resources.
Ans: False
What type of report is automated and highlights data abnormalities?
Ans: alert
According to this chapter, what is the core objective of marketing?
Ans: creating value to meet consumers' needs
The creation of value through the marketing mix (product, place, price,
and promotion) has evolved from the analog age to the digital age.
Ans: True
What marketing technology tool provides a robust database with
potential and existing customer information?
Ans: CRM
What is the difference between a consumer and a costumer?
All rights reserved © 2025/ 2026 |
, Page |4
Ans: a consumer is an individual who uses a product and a
customer is an individual who purchased a product
Data privacy and protections are the responsibility of the government,
not a business.
Ans: False
Robin takes home her newly purchased drone and tries it out in a
nearby park. What stage of the McKinsey Consumer Decision Journey
model is Robin in?
Ans: post-purchase experience
Data amassed in targeting profiles on each consumer enables Google
to connect an individual consumer with highly targeted ads.
Ans: True
The only website collecting data as you navigate a website is the
website you are navigating
Ans: False
All rights reserved © 2025/ 2026 |
