COMM 325 Test One/Tamu/Lueck || All Answers are Flawless.
What are the differences between "old" and contemporary persuasion? correct answers Number
of messages, speed, conduct via instructions and organizations, subtlety, complexity and
mediation, digitization
How do the qualities of contemporary persuasion manifest themselves in TV
commercials, online advertisement, and social media (e.g., Dove ad)? correct answers Plays on
our emotions/lifestyles
What are the differences between human and animal persuasion (what is the one thing that
differentiates humans from animals in the context of persuasion)? correct answers
PERSUADERS AWARENESS, that she is trying to influence others (Human Language)
Persuade engages in conscious or unconscious SELF PERSUASION
Persuasion implies MORAL STANDARDS of a community
What is the definition of persuasion? correct answers PERSUASION is a SYMBOLIC
PROCESS in which communicators are trying to CONVINCE other people to CHANGE
ATTITUDES OF BEHAVIORS regarding an issue through the transmission of a message in an
atmosphere of FREE CHOICE
What does this tell us
about language/symbols correct answers Symbols are ambivalent (not always set in stone). The
relation between a symbol & what its attracted to its arbitrary (impulsive).
What do we mean when we say persuasion is a "symbolic" process? correct answers The
symbolic activity has a purpose of affecting the internalization or voluntary acceptance of new
cognitive states or patterns of overt behavior through the exchange of messages. This tells us that
, language takes time, consists of a number of steps, and actively involves the recipient of the
message.
What is persuasion? correct answers 1.) Individuals are CAPABLE OF RESISTING
INFLUENCE
2.) Occurs in atmosphere of FREE CHOICE
What is coercion? correct answers 1.)When you are coerced, then you ACT CONTRARY TO
YOUR PREFERENCES
2.) Coercion involves emotional or physical THREATS OR SERIOUS CONSEQUENCES
3.) Deprives the individual of freedom
Propaganda correct answers -The propagandist has total control over the transmission of
information
-Describes mass influence through mass media
-Propaganda is deceptive and covert
-Allows the individual to dissolves into the masses
-Inspires groupthink
Manipulation correct answers -Persuasion technique that occurs when a communicator hides her
true persuasive goals hoping to mislead the recipient by delivering an overt message that
disguises its true intent
-If persuader is honest and transparent they are not using this technique
Shaping correct answers creates attitudes by attaching a symbol to a practice, object or person
Reinforcing correct answers encourages already existing attitudes (used for people who are
usually already on our side)
What are the differences between "old" and contemporary persuasion? correct answers Number
of messages, speed, conduct via instructions and organizations, subtlety, complexity and
mediation, digitization
How do the qualities of contemporary persuasion manifest themselves in TV
commercials, online advertisement, and social media (e.g., Dove ad)? correct answers Plays on
our emotions/lifestyles
What are the differences between human and animal persuasion (what is the one thing that
differentiates humans from animals in the context of persuasion)? correct answers
PERSUADERS AWARENESS, that she is trying to influence others (Human Language)
Persuade engages in conscious or unconscious SELF PERSUASION
Persuasion implies MORAL STANDARDS of a community
What is the definition of persuasion? correct answers PERSUASION is a SYMBOLIC
PROCESS in which communicators are trying to CONVINCE other people to CHANGE
ATTITUDES OF BEHAVIORS regarding an issue through the transmission of a message in an
atmosphere of FREE CHOICE
What does this tell us
about language/symbols correct answers Symbols are ambivalent (not always set in stone). The
relation between a symbol & what its attracted to its arbitrary (impulsive).
What do we mean when we say persuasion is a "symbolic" process? correct answers The
symbolic activity has a purpose of affecting the internalization or voluntary acceptance of new
cognitive states or patterns of overt behavior through the exchange of messages. This tells us that
, language takes time, consists of a number of steps, and actively involves the recipient of the
message.
What is persuasion? correct answers 1.) Individuals are CAPABLE OF RESISTING
INFLUENCE
2.) Occurs in atmosphere of FREE CHOICE
What is coercion? correct answers 1.)When you are coerced, then you ACT CONTRARY TO
YOUR PREFERENCES
2.) Coercion involves emotional or physical THREATS OR SERIOUS CONSEQUENCES
3.) Deprives the individual of freedom
Propaganda correct answers -The propagandist has total control over the transmission of
information
-Describes mass influence through mass media
-Propaganda is deceptive and covert
-Allows the individual to dissolves into the masses
-Inspires groupthink
Manipulation correct answers -Persuasion technique that occurs when a communicator hides her
true persuasive goals hoping to mislead the recipient by delivering an overt message that
disguises its true intent
-If persuader is honest and transparent they are not using this technique
Shaping correct answers creates attitudes by attaching a symbol to a practice, object or person
Reinforcing correct answers encourages already existing attitudes (used for people who are
usually already on our side)
