Persuasion correct answers a symbolic process in which communicators try to convince other ppl
to change their own attitude or behaviors regarding an issue through the transmission of a
message in the atmosphere of free choice
1. Involves symbols 2. Attempt to influence 3. People persuade themselves 4. Involves the
transmission of a message 5. Requires free choice correct answers What are the 5 components of
the definition of persuasion?
a person is free when they have the ability to act otherwise, to do other than what the persuader
suggests, or reflect critical on their choices in a situation correct answers What does it mean to
have free choice?
the molding of attitudes towards certain attitudes or behavior, examples of this are marketing,
advertising, religion correct answers What does it mean to shape someone's attitudes or beliefs?
strengthening and upholding a position correct answers What does it mean to reinforce
someone's attitudes or beliefs?
changing them lol, can be positive or negative, we most frequently think of when we are talking
about being persuaded correct answers What does it mean to change someone's attitudes or
beliefs?
rhetoric correct answers refers to the use of argumentation, language, and public address to
influence audiences, ex: public policy, morals and virtures
the ancient Greeks correct answers What group of ppl basically invented rhetoric?
, The Sophists correct answers original teachers of rhetoric/persuasion, traveled from city to city,
not everyone liked them (Plato's frienemies), believed they were rocking the foundation of
educational establishment by giving ppl knowledge
Plato correct answers believed in truth and that it could only be revealed through philosophers,
believed rhetoric was like cosmetics or flattery and not worthy of respect, thought the Sophists
were crooked hoes
Plato and the Sophists offer two very different perspectives on persuasion, one emphasizing logic
and thinking, the other focusing on style, oratory, and simpler appeals correct answers Why do
we care at all about what Plato and the Sophists thought?
Aristotle correct answers the first Persuasive theorist, thought truth was important but so was
using persuasion as a practical tool, developed first scientific application for persuasion, believed
if we are using persuasion the best truth will win out if you are an ethical human nug
theory correct answers an idea or set of ideas that is intended to explain facts or events, large
umbrella conceptualization of a phenomenon that contains hypotheses, proses linkages between
variables, explains events, and offers predictions
ethos, pathos, logos correct answers Aristotle's three ingredients for persuasion
Cierco correct answers A key figure in Rome who believed rhetoric should be used to serve the
civic good, extolled the value of public speaking
18th century USA correct answers persuader's paradise, politicians could deliver a great speech,
ppl could use public speech to protest
20th century USA correct answers time to focus on emotion, human psychology, mass media