AVIT 405 FINAL EXAM WITH ALL CORRECT & 100%
VERIFIED ANSWERS|ALREADY GRADED A+
The action or business of promoting and selling products or services, including market research and
advertising. Correct answer-Marketing
- Services Marketing
- Marketing Communications
- Media Formats
- Engagement Marketing Correct answer-Airline Marketing Topics
The combination of tactical and controllable decisions made by companies about their:
- Product/Service
- Price
- Promotion
- Place
- Processes
- People
- Physical Environment
... in order to produce the desired responses from target markets. Correct answer-Marketing Mix
The name, term, logo, symbol, design, style and other tangible and intangible features that stand for
the qualities of the product or service and help to distinguish it from others and encourage customer
preference, purchasing behavior and loyalty. Correct answer-Brand
- Focuses on exchanging offerings of value with customers rather than simply seeking profit (Airlines
offer a service, seek profit, but also desire a relationship versus a single, one-time transaction)
Correct answer-Services Marketing
- Advertising: benefits include reaches a large audience, repeatable, and expressive; negatives
include not personal, general messages, lacks persuasiveness, limited control over who views it,
expensive
- Direct Marketing: benefits include quick and effective, can be targeted, can customize messages,
develops personal relationships; negatives include requires a mailing list, and expense of printing and
postage
- Sales Promotion: benefits include grabs attention, stimulates demand, initially effective; negatives
include limited long-term effect, doesn't always reflect genuine value, and can lead to price wars
- Public Relations/Publicity: benefits include free or paid efforts, often viewed as credible; negatives
include difficult to generate, limited control over content, and hype may not be met Correct
answer-Promotional Mix (Subset of the Marketing Mix)
- Uses customer and market data to evaluate effectiveness of marketing initiatives.
- Data and analytics used to adjust approaches to optimize the desired outcome of the marketing
campaign. Correct answer-Marketing Analytics
d. a relationship Correct answer-Services marketing - such as an airline undertakes - includes an
effort to develop _____________ with the customer.
a. transactions
b. a revenue extraction agreement
c. social media
, d. a relationship
d. Marketing Correct answer-The action or business of promoting or selling products or services,
including market research and advertising is one definition of ____________.
a. Capitalizing
b. Revenue Management
c. Revenue Capture
d. Marketing
c. Price Wars Correct answer-According to the readings and lecture, one downside of sales
promotions are that they may lead to:
a. Operational Delays
b. Brand Decay
c. Price Wars
d. Brand Loyalty
False Correct answer-T/F Brand recognition and brand loyalty are of little importance for an airline.
c. Marketing Mix Correct answer-Tactical decisions made by companies surrounding their product,
price, promotion, or place made to ellicit desired consumer response is referred to as the company's
_____________.
a. Revenue Management
b. advertising
c. Marketing Mix
d. Brand
- Passenger segmentation
- Passenger value
- Passenger retention Correct answer-Airline Passenger Management Strategies:
- Situational
- Socio-economic/demographic
- Psychographic Correct answer-Types of Passenger Segmentation
- sales channel
- time/date of flight
- time of booking
- location and OD airport
- ticket flexibility
- freq. flyer benefits
- etc Correct answer-Situational segmentation
- trip motivation (business or leisure)
- destination
- travel class
- length of time away from home
- airline preference
- member of a loyalty program
VERIFIED ANSWERS|ALREADY GRADED A+
The action or business of promoting and selling products or services, including market research and
advertising. Correct answer-Marketing
- Services Marketing
- Marketing Communications
- Media Formats
- Engagement Marketing Correct answer-Airline Marketing Topics
The combination of tactical and controllable decisions made by companies about their:
- Product/Service
- Price
- Promotion
- Place
- Processes
- People
- Physical Environment
... in order to produce the desired responses from target markets. Correct answer-Marketing Mix
The name, term, logo, symbol, design, style and other tangible and intangible features that stand for
the qualities of the product or service and help to distinguish it from others and encourage customer
preference, purchasing behavior and loyalty. Correct answer-Brand
- Focuses on exchanging offerings of value with customers rather than simply seeking profit (Airlines
offer a service, seek profit, but also desire a relationship versus a single, one-time transaction)
Correct answer-Services Marketing
- Advertising: benefits include reaches a large audience, repeatable, and expressive; negatives
include not personal, general messages, lacks persuasiveness, limited control over who views it,
expensive
- Direct Marketing: benefits include quick and effective, can be targeted, can customize messages,
develops personal relationships; negatives include requires a mailing list, and expense of printing and
postage
- Sales Promotion: benefits include grabs attention, stimulates demand, initially effective; negatives
include limited long-term effect, doesn't always reflect genuine value, and can lead to price wars
- Public Relations/Publicity: benefits include free or paid efforts, often viewed as credible; negatives
include difficult to generate, limited control over content, and hype may not be met Correct
answer-Promotional Mix (Subset of the Marketing Mix)
- Uses customer and market data to evaluate effectiveness of marketing initiatives.
- Data and analytics used to adjust approaches to optimize the desired outcome of the marketing
campaign. Correct answer-Marketing Analytics
d. a relationship Correct answer-Services marketing - such as an airline undertakes - includes an
effort to develop _____________ with the customer.
a. transactions
b. a revenue extraction agreement
c. social media
, d. a relationship
d. Marketing Correct answer-The action or business of promoting or selling products or services,
including market research and advertising is one definition of ____________.
a. Capitalizing
b. Revenue Management
c. Revenue Capture
d. Marketing
c. Price Wars Correct answer-According to the readings and lecture, one downside of sales
promotions are that they may lead to:
a. Operational Delays
b. Brand Decay
c. Price Wars
d. Brand Loyalty
False Correct answer-T/F Brand recognition and brand loyalty are of little importance for an airline.
c. Marketing Mix Correct answer-Tactical decisions made by companies surrounding their product,
price, promotion, or place made to ellicit desired consumer response is referred to as the company's
_____________.
a. Revenue Management
b. advertising
c. Marketing Mix
d. Brand
- Passenger segmentation
- Passenger value
- Passenger retention Correct answer-Airline Passenger Management Strategies:
- Situational
- Socio-economic/demographic
- Psychographic Correct answer-Types of Passenger Segmentation
- sales channel
- time/date of flight
- time of booking
- location and OD airport
- ticket flexibility
- freq. flyer benefits
- etc Correct answer-Situational segmentation
- trip motivation (business or leisure)
- destination
- travel class
- length of time away from home
- airline preference
- member of a loyalty program
