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MNG2601 ASSIGNMENT 2 - DUE DATE 12 SEPTEMBER 2025

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MNG2601 ASSIGNMENT 2 - DUE DATE 12 SEPTEMBER 2025

Institution
Course

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IA




MNG2601 ASSIGNMENT 2 FOR
2ND SEMESTER 2025
Started on Monday, 21 July 2025, 9:46 AM
State Finished
Completed on Monday, 21 July 2025, 10:00 AM
Time taken 14 mins 13 secs
Grade 19.00 out of 25.00 (76%)




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,Question 1
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On 21 April 2016, Taste Holdings opened the doors of the first Starbucks in Johannesburg, bringing
the full Starbucks experience to Rosebank. Taste Holdings, under an agreement with Starbucks, is a
business franchise group holding the rights to own and open Starbucks stores in South Africa. Taste
Holdings is a South African-based management group that owned and licensed a portfolio of brands
such as The Fish & Chip Co, Maxi’s and Domino’s Pizza, as well as NWJ, Arthur Kaplan and
World’s Finest Watches. Under this alliance, Taste Holdings opened 12 Starbucks in South Africa.
The Starbucks stores did not perform optimally in 2018. In the same year they paused all roll out
plans to investigate the matter. They found that the Starbucks business model was not suited for the
South African market. South Africa consumers, for example, do not like strong coffee, which is what
the brand is known for. According to the Boston Consulting group growth-share matrix, the
Starbucks division (or business unit) can be classified as a _____ for Taste Holdings.


a.
start

b.
cash cow

c.
question mark

d.
dog


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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill,
outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-
in-law, Anton Ferreira and Albert van der Westhuizen. As a farmer of 42 years, Jonathan Bradfield
acquired the _____ managerial skills needed to effectively manage a successful farm.


a.
drive

, b.
team building

c.
technical

d.
technological


Question 3
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill,
outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-
in-law, Anton Ferreira and Albert van der Westhuizen. In recent years, the farm was renewed and
expanded significantly. Limestone Hill started their farm with pineapples and over time added cattle,
a processing plant, peppadews, cash crops and soon will also commence with macadamia farms. Son-
in-law Albert van der Westhuizen oversees the cash crops, soil rehabilitation and the new macadamia
project. His main aim at the farm is to ensure the biological side of the business, the soil, is 100%
correct. In 2020, a huge investment was made when starting the macadamia project. Van der
Westhuizen is also responsible for managing the team that mans the storeroom, which comprises
three employees. They receive and check the orders and categorise and systemise the storeroom
using an online system. When planting commences, all involved, from van der Westhuizen to the
diggers and purchasers, will be able to find the products they require in the storeroom using an online
application. Considering the activities of the macadamia business unit, the team manning the
storeroom is implementing ____ plans that _____.


a.
single use; operate in a set time frame

b.
operational; will be repeatedly performed

c.
strategic; will only be used a single time

d.
tactical; are individual in nature
Time left 1:41:55
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Uploaded on
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Number of pages
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Written in
2024/2025
Type
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