SPMT 217 - Chap 11- Sport Agency (exam 3) Questions and Answers Fully Solved

SPMT 217 - Chap 11- Sport Agency (exam 3) Questions and Answers Fully Solved International Marketing Group (IMG): - Answers first sports agencies found in 1960; owns and runs events for their talent, plus then produces, distributes, and markets television programming of those events as well as others. Mark McCormack: - Answers -founded IMG and represented golfer Arnold Palmer and tennis player Rod Laver in 1968 -First agent to represent individual athletes Forstmann's description lists 7 areas of expertise: - Answers 1. media production and distribution 2. even creation, management, and sponsorship sales 3. client representation and brand management 4. sponsorship and media consulting 5. global sponsorship and media sales 6. consumer products licensing 7. athlete training 2 advantages of its synergies in 2 areas - Answers 2. media Which professional sport industry lasted? - Answers Octagon outlasted SFX and Live Nation Sport Agent: - Answers similar to talent agent in the entertainment industry in that both serve as professional managers who find the best outlet for the client's talent. T/F: 4300 professional athletes in four major leagues - Answers True T/F: 1,600 - 1,800 agents registered or certified with respective players - Answers True T/F: athletes only have one person representing they interests may contribute slightly to the high number of agents. - Answers False T/F: number of sports agents clearly exceeds the number of potential clients - Answers True T/F: FIFA has certified agents since 2001. - Answers False How many soccer agents are registered in the world? - Answers 5,513 (77 in US)(20 in Canada) C.C. Pyle's nickname is ____. - Answers Cash and Carry 1925 Pyle negotiated a deal with George Halas's Chicago Bears for Red Grange to earn ___ per game and an additional ____ in endorsements and movie rights. - Answers $3,000 and $300,000 Who allegedly consulted sports cartoonist Christy Walsh to serve as his financial advisor through the Great Depression. - Answers Babe Ruth who brought his financial advisor to help him negotiate his contract with legendary coach and general manager Vince Lombardi? - Answers Jim Ringo Who invented joint holdout? - Answers Sandy Koufax and Don Drysdale Joint Holdout: - Answers amount of money the two demand and prospect of other players Few players in team sports had agents until the late ____. - Answers 1960s Door opened for representation in team sports began to open in ____ when MLBPA negotiated for player's right to be represented by an agent - Answers 1970 Sport Agencies opened fully in ____ through the ____ arbitration decision. - Answers 1976; Messersmith- McNally Mark McCormack... - Answers ... pioneer of the sports marketing industry and revolutionized the sport industry by establishing athlete representation as a distinct business discipline Mark McCormack developed ____. - Answers TWL TWL: - Answers broadcast division that is currently the largest independent producer of televised sports programming and distributor of sport television rights