AIT UPDATED KEY EXAM Questions And
Correct Answers
Design elements - CORRECT ANSWERS the building blocks of design
colour - CORRECT ANSWERS In design colour can be used to attract attention of the viewer, or
group related elements, convey meaning in the design and enhance the overall aesthetics of the design.
texture - CORRECT ANSWERS Texture can be effective/ used in design when added; it can add s
certain quality to your design, and make your work more interesting and visually appealing for people to
look at.
line - CORRECT ANSWERS line can be effective/used in; directing the viewers eye, connecting
information, separating information, highlighting information, defining forms (shapes or objects), creating
an atmosphere and 3suggesting the mood, etc
3-D form - CORRECT ANSWERS 3D form can be effective/used in; to create 3D shapes, objects
and forms into your design. 3D form can also help to create depth, width and height in your design.
shape - CORRECT ANSWERS can be effective/used in; attracting attention to the design or
elements within it, make the design more interesting, symbolise ideas, tie elements of the design together
and guide the viewers eyes around the layout
space - CORRECT ANSWERS Space can be effective/ used in design in; separating information in
a layout, information can be presented in clear chunks, large areas of empty space to help focus the eye
towards the subject of the image or/ and the text.
Design Principles - CORRECT ANSWERS guidelines for the arrangement of elements within a
production
Balence - CORRECT ANSWERS Distributed the weight of the whole design with the placement of
the elements that are used in the design.
,emphasis - CORRECT ANSWERS Can be created with proportion, objects that look different to
other ones close to it to attract the eye.
dominance - CORRECT ANSWERS The focal point should dominant with scale and contrast with
outing destroying the unity of the whole design.
unity/repetition - CORRECT ANSWERS Repetition- elements that are arranged so that they are
repeated, creating a pattern through proximity.
proximity creates a relationship between elements, provides a focal point of the design and it gives off the
idea that even if the elements aren't placed together, it means that they should be visually connected in
some sort of way.
pattern - CORRECT ANSWERS Repetition of more then one element in the design to connect
them and create a similar pattern across the design, this can create depth and interest in the empty spaces
left in the design.
movement - CORRECT ANSWERS Using elements to display a directional force or flow in the
design to lead to the viewers eye in the correct direction of the design.
Annotations structure - CORRECT ANSWERS (adjective) Element + (adjective) element à
(creates) principle à (produces) effect on the viewer/so what/justification "so that..."
Typography - CORRECT ANSWERS
Typeface - CORRECT ANSWERS A front is a set of letterforms that can be used to format texts
into a particular desired style, The typeface is a set of fonts that are similar to each other and then belong
in the same font family.
Sans serif- cleaner more modern look, readable and legible for mobile or screen online.
Serif- fine ticks or spurts at the end, more traditional and perfect for texts that have been printed.
, Script-designed to imitate hand writing, used for shorter blocks of text or special occasions.
Size - CORRECT ANSWERS How large or small the typeface appears. measured is points or pt e.g
12 pt
Alignment - CORRECT ANSWERS left, right or both. How the text is justified. This text is all left-
aligned. placed in blocks.
Formatting - CORRECT ANSWERS Bolding, Italics, underlining etc.
Spacing - CORRECT ANSWERS Kearning- is the uneven spaces between some letters in a word.
The letters r and n when together like this, rn , actually look like an m
Tracking- is the equal spacing between words e.g S p a c e
Leading- is the space between lines
Compositional rules - CORRECT ANSWERS
Reading gravity - CORRECT ANSWERS Path that suggests that our eyes fall naturally to the top
left corner of a page (or layout), and then sweep down the page moving left to right, line by line, until
they reach the terminal area. Can create a hierarchy of the order in which information is the most
important to which information is the least important.
Grid and alignment - CORRECT ANSWERS Following an grid that presents information in a way
that is easy to digest, both on a visual level and a comprehension level. Aligning the information along
these grids.
Rule of thirds - CORRECT ANSWERS A composition rule that divides the screen into thirds
horizontally and vertically, like a tic-tac toe grid placed over the picture on a television set. Almost all of
Correct Answers
Design elements - CORRECT ANSWERS the building blocks of design
colour - CORRECT ANSWERS In design colour can be used to attract attention of the viewer, or
group related elements, convey meaning in the design and enhance the overall aesthetics of the design.
texture - CORRECT ANSWERS Texture can be effective/ used in design when added; it can add s
certain quality to your design, and make your work more interesting and visually appealing for people to
look at.
line - CORRECT ANSWERS line can be effective/used in; directing the viewers eye, connecting
information, separating information, highlighting information, defining forms (shapes or objects), creating
an atmosphere and 3suggesting the mood, etc
3-D form - CORRECT ANSWERS 3D form can be effective/used in; to create 3D shapes, objects
and forms into your design. 3D form can also help to create depth, width and height in your design.
shape - CORRECT ANSWERS can be effective/used in; attracting attention to the design or
elements within it, make the design more interesting, symbolise ideas, tie elements of the design together
and guide the viewers eyes around the layout
space - CORRECT ANSWERS Space can be effective/ used in design in; separating information in
a layout, information can be presented in clear chunks, large areas of empty space to help focus the eye
towards the subject of the image or/ and the text.
Design Principles - CORRECT ANSWERS guidelines for the arrangement of elements within a
production
Balence - CORRECT ANSWERS Distributed the weight of the whole design with the placement of
the elements that are used in the design.
,emphasis - CORRECT ANSWERS Can be created with proportion, objects that look different to
other ones close to it to attract the eye.
dominance - CORRECT ANSWERS The focal point should dominant with scale and contrast with
outing destroying the unity of the whole design.
unity/repetition - CORRECT ANSWERS Repetition- elements that are arranged so that they are
repeated, creating a pattern through proximity.
proximity creates a relationship between elements, provides a focal point of the design and it gives off the
idea that even if the elements aren't placed together, it means that they should be visually connected in
some sort of way.
pattern - CORRECT ANSWERS Repetition of more then one element in the design to connect
them and create a similar pattern across the design, this can create depth and interest in the empty spaces
left in the design.
movement - CORRECT ANSWERS Using elements to display a directional force or flow in the
design to lead to the viewers eye in the correct direction of the design.
Annotations structure - CORRECT ANSWERS (adjective) Element + (adjective) element à
(creates) principle à (produces) effect on the viewer/so what/justification "so that..."
Typography - CORRECT ANSWERS
Typeface - CORRECT ANSWERS A front is a set of letterforms that can be used to format texts
into a particular desired style, The typeface is a set of fonts that are similar to each other and then belong
in the same font family.
Sans serif- cleaner more modern look, readable and legible for mobile or screen online.
Serif- fine ticks or spurts at the end, more traditional and perfect for texts that have been printed.
, Script-designed to imitate hand writing, used for shorter blocks of text or special occasions.
Size - CORRECT ANSWERS How large or small the typeface appears. measured is points or pt e.g
12 pt
Alignment - CORRECT ANSWERS left, right or both. How the text is justified. This text is all left-
aligned. placed in blocks.
Formatting - CORRECT ANSWERS Bolding, Italics, underlining etc.
Spacing - CORRECT ANSWERS Kearning- is the uneven spaces between some letters in a word.
The letters r and n when together like this, rn , actually look like an m
Tracking- is the equal spacing between words e.g S p a c e
Leading- is the space between lines
Compositional rules - CORRECT ANSWERS
Reading gravity - CORRECT ANSWERS Path that suggests that our eyes fall naturally to the top
left corner of a page (or layout), and then sweep down the page moving left to right, line by line, until
they reach the terminal area. Can create a hierarchy of the order in which information is the most
important to which information is the least important.
Grid and alignment - CORRECT ANSWERS Following an grid that presents information in a way
that is easy to digest, both on a visual level and a comprehension level. Aligning the information along
these grids.
Rule of thirds - CORRECT ANSWERS A composition rule that divides the screen into thirds
horizontally and vertically, like a tic-tac toe grid placed over the picture on a television set. Almost all of
