CSUF MKTG 351 Exam 2 questions with
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answers
What is the most important factor determining if a consumer
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product will succeed or fail?
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The challenges encountered by the manufacturer.
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The goals the manufacturer achieved.
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The way it implements its production strategy.
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How well the manufacturer satisfies its customers' needs.
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The target market it selects for its products. - CORRECT
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ANSWERS ✔✔How well the manufacturer satisfies its customers'
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needs.
What is the next step once the market has been segmented?
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Identify target markets
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Repositioning
,Advertising
Communicating to consumers |\ |\
Planning new efforts - CORRECT ANSWERS ✔✔Identify target
|\ |\ |\ |\ |\ |\ |\ |\
markets
Which of the following is NOT true for companies practicing multi-
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
segment targeting?|\
There can be different advertising involved.
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It allows them to cover a bigger portion of the market.
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They try to minimize competition with their own brands.
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They offer a variety of offerings
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They promote the same brand in different segments - CORRECT
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ANSWERS ✔✔They promote the same brand in different
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segments
______ is the process of dividing a market into meaningful,
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relatively similar, and identifiable segments or groups.
|\ |\ |\ |\ |\ |\
Target marketing
|\
, Market breakdown |\
Identification of markets |\ |\
Market segmentation
|\
Market positioning - CORRECT ANSWERS ✔✔Market segmentation
|\ |\ |\ |\ |\ |\
Perceptual mapping compares products based on the ____ of
|\ |\ |\ |\ |\ |\ |\ |\ |\
customers.
Ideas
needs
behavior
perceptions
expectations - CORRECT ANSWERS ✔✔perceptions
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Heavy users may be a small fraction of the market, but account
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
for a large portion of the consumption, making them an
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
attractive market to pursue.
|\ |\ |\
|\ |\ |\ |\ |\ |\ |\
answers
What is the most important factor determining if a consumer
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
product will succeed or fail?
|\ |\ |\ |\
The challenges encountered by the manufacturer.
|\ |\ |\ |\ |\
The goals the manufacturer achieved.
|\ |\ |\ |\
The way it implements its production strategy.
|\ |\ |\ |\ |\ |\
How well the manufacturer satisfies its customers' needs.
|\ |\ |\ |\ |\ |\ |\
The target market it selects for its products. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔How well the manufacturer satisfies its customers'
|\ |\ |\ |\ |\ |\ |\ |\
needs.
What is the next step once the market has been segmented?
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Identify target markets
|\ |\ |\
Repositioning
,Advertising
Communicating to consumers |\ |\
Planning new efforts - CORRECT ANSWERS ✔✔Identify target
|\ |\ |\ |\ |\ |\ |\ |\
markets
Which of the following is NOT true for companies practicing multi-
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
segment targeting?|\
There can be different advertising involved.
|\ |\ |\ |\ |\
It allows them to cover a bigger portion of the market.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
They try to minimize competition with their own brands.
|\ |\ |\ |\ |\ |\ |\ |\
They offer a variety of offerings
|\ |\ |\ |\ |\
They promote the same brand in different segments - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔They promote the same brand in different
|\ |\ |\ |\ |\ |\ |\ |\
segments
______ is the process of dividing a market into meaningful,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
relatively similar, and identifiable segments or groups.
|\ |\ |\ |\ |\ |\
Target marketing
|\
, Market breakdown |\
Identification of markets |\ |\
Market segmentation
|\
Market positioning - CORRECT ANSWERS ✔✔Market segmentation
|\ |\ |\ |\ |\ |\
Perceptual mapping compares products based on the ____ of
|\ |\ |\ |\ |\ |\ |\ |\ |\
customers.
Ideas
needs
behavior
perceptions
expectations - CORRECT ANSWERS ✔✔perceptions
|\ |\ |\ |\
Heavy users may be a small fraction of the market, but account
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
for a large portion of the consumption, making them an
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
attractive market to pursue.
|\ |\ |\
