STUKENT Test 1 || 100% Verified Solutions.
Which of the following is not one of the four key tenets when considering the study of consumer
behavior? correct answers Market research looks narrowly at buyer decisions to simplify the
complexity of consumer behavior
Brand marketing is the concept of building a differentiated, recognizable identity for your
company. correct answers True
The marketing role focused on driving customers into a company's purchase funnel (the detailed
steps in a customer journey from awareness to purchase), pushing them through that funnel until
they make a purchase, and doing so in a cost-effective way. correct answers acquisition
marketing
The conversion funnel is to move consumers from consideration to awareness to purchase.
correct answers False
A marketer's role relative to consumer behavior ends when the consumer selects a service or
purchases a promoted product. correct answers False
Which of the following is not an internal influence that impacts an individual's sense of self?
correct answers marketing messages
This is likely the most significant external influence on a consumer's behavior; includes values,
norms, language, religion, cuisine, and social habits. correct answers culture
Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or
service as distinct from those of other sellers. correct answers True
Business people truly needing to understand when and why consumers act the way they do is
correct answers the foundation of all strategies with with a company moves forward
, Brand marketers see to drive brand health, which is often defined as awareness and consideration
of and affinity for a brand. correct answers true
This states that consumers' unconscious desires drive purchase decisions, and therefore, when
marketing products and services, companies should appeal to those desires. correct answers
Ditcher's theory of motivation
Innate needs are biological needs, such as food, water, air, clothing and shelter correct answers
true
Marketing innovation is defined as developing compelling marketing messages that highlight a
product's value proposition and differentiating factors. correct answers false
This is the governing body that reviews and regulates advertising materials to ensure that content
is true and doesn't overpromise. correct answers federal trade commission
According to the consumer motivation process diagram, which of the following is between
"tension" and "action"? correct answers motivation
According to the text, savvy companies define their brand in terms of _____, not simply by the
products they sell. correct answers the consumer needs they satisfy
Which of the following is not one of the three facets of needs presented in the reading? correct
answers the variation among customer needs results in companies hyper-targeted messages
McClelland's human motivation theory can be used to influence how managers set goals, provide
feedback and motivate and reward team members. correct answers true
The state of mind you experience as you search for something to fulfill your need is your
consumer framework. correct answers false
Which of the following is not one of the four key tenets when considering the study of consumer
behavior? correct answers Market research looks narrowly at buyer decisions to simplify the
complexity of consumer behavior
Brand marketing is the concept of building a differentiated, recognizable identity for your
company. correct answers True
The marketing role focused on driving customers into a company's purchase funnel (the detailed
steps in a customer journey from awareness to purchase), pushing them through that funnel until
they make a purchase, and doing so in a cost-effective way. correct answers acquisition
marketing
The conversion funnel is to move consumers from consideration to awareness to purchase.
correct answers False
A marketer's role relative to consumer behavior ends when the consumer selects a service or
purchases a promoted product. correct answers False
Which of the following is not an internal influence that impacts an individual's sense of self?
correct answers marketing messages
This is likely the most significant external influence on a consumer's behavior; includes values,
norms, language, religion, cuisine, and social habits. correct answers culture
Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or
service as distinct from those of other sellers. correct answers True
Business people truly needing to understand when and why consumers act the way they do is
correct answers the foundation of all strategies with with a company moves forward
, Brand marketers see to drive brand health, which is often defined as awareness and consideration
of and affinity for a brand. correct answers true
This states that consumers' unconscious desires drive purchase decisions, and therefore, when
marketing products and services, companies should appeal to those desires. correct answers
Ditcher's theory of motivation
Innate needs are biological needs, such as food, water, air, clothing and shelter correct answers
true
Marketing innovation is defined as developing compelling marketing messages that highlight a
product's value proposition and differentiating factors. correct answers false
This is the governing body that reviews and regulates advertising materials to ensure that content
is true and doesn't overpromise. correct answers federal trade commission
According to the consumer motivation process diagram, which of the following is between
"tension" and "action"? correct answers motivation
According to the text, savvy companies define their brand in terms of _____, not simply by the
products they sell. correct answers the consumer needs they satisfy
Which of the following is not one of the three facets of needs presented in the reading? correct
answers the variation among customer needs results in companies hyper-targeted messages
McClelland's human motivation theory can be used to influence how managers set goals, provide
feedback and motivate and reward team members. correct answers true
The state of mind you experience as you search for something to fulfill your need is your
consumer framework. correct answers false
