CSUF MKTG 351 Exam 1 Kim exam |\ |\ |\ |\ |\ |\ |\
questions with answers |\ |\
marketing - CORRECT ANSWERS ✔✔the activity, set of |\ |\ |\ |\ |\ |\ |\ |\
institutions, and processes for creating, communicating, |\ |\ |\ |\ |\ |\
delivering, and exchanging offerings that have value for
|\ |\ |\ |\ |\ |\ |\ |\
customers, clients, partners, and society at large |\ |\ |\ |\ |\ |\
exchange - CORRECT ANSWERS ✔✔people giving up something
|\ |\ |\ |\ |\ |\ |\ |\
in order to receive something they would rather have
|\ |\ |\ |\ |\ |\ |\ |\
production orientation - CORRECT ANSWERS ✔✔a philosophy that
|\ |\ |\ |\ |\ |\ |\
focuses on the internal capabilities of the firm rather than on the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
desires and needs of the marketplace
|\ |\ |\ |\ |\ |\
sales orientation - CORRECT ANSWERS ✔✔the ideas that people
|\ |\ |\ |\ |\ |\ |\ |\ |\
will buy more goods and services if aggressive sales techniques
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
are used and that high sales result in high profits
|\ |\ |\ |\ |\ |\ |\ |\ |\
marketing concept - CORRECT ANSWERS ✔✔the idea that the
|\ |\ |\ |\ |\ |\ |\ |\ |\
social and economic justification for an organization's existence is
|\ |\ |\ |\ |\ |\ |\ |\
the satisfaction of customer wants and needs while meeting
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
organizational objectives |\
market orientation - CORRECT ANSWERS ✔✔a philosophy that
|\ |\ |\ |\ |\ |\ |\ |\
assumes that a sale does not depend on an aggressive sales
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
, force but rather on a customer's decision to purchase a product;
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
it is synonymous with the marketing concept
|\ |\ |\ |\ |\ |\
societal marketing orientation - CORRECT ANSWERS ✔✔the idea
|\ |\ |\ |\ |\ |\ |\ |\
that an organization exists not only to satisfy customer wants
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
and needs and to meet organizational objectives but also to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
preserve or enhance individuals' and society's long-term best
|\ |\ |\ |\ |\ |\ |\ |\
interests
customer satisfaction - CORRECT ANSWERS ✔✔customers'
|\ |\ |\ |\ |\ |\
evaluation of a good or service in terms of whether it has met
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
their needs and expectations
|\ |\ |\
customer value - CORRECT ANSWERS ✔✔the relationship
|\ |\ |\ |\ |\ |\ |\
between benefits and the sacrifice necessary to obtain those
|\ |\ |\ |\ |\ |\ |\ |\ |\
benefits
relationship marketing - CORRECT ANSWERS ✔✔a strategy that
|\ |\ |\ |\ |\ |\ |\ |\
focuses on keeping and improving relationships with current
|\ |\ |\ |\ |\ |\ |\ |\
customers
empowerment - CORRECT ANSWERS ✔✔delegation of authority |\ |\ |\ |\ |\ |\ |\
to solve customers' problems quickly?usually by the first person
|\ |\ |\ |\ |\ |\ |\ |\ |\
the customer notifies regarding a problem
|\ |\ |\ |\ |\
sales orientation - CORRECT ANSWERS ✔✔the ideas that people
|\ |\ |\ |\ |\ |\ |\ |\ |\
will buy more goods and services if aggressive sales techniques
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
are used and that high sales result in high profits
|\ |\ |\ |\ |\ |\ |\ |\ |\
questions with answers |\ |\
marketing - CORRECT ANSWERS ✔✔the activity, set of |\ |\ |\ |\ |\ |\ |\ |\
institutions, and processes for creating, communicating, |\ |\ |\ |\ |\ |\
delivering, and exchanging offerings that have value for
|\ |\ |\ |\ |\ |\ |\ |\
customers, clients, partners, and society at large |\ |\ |\ |\ |\ |\
exchange - CORRECT ANSWERS ✔✔people giving up something
|\ |\ |\ |\ |\ |\ |\ |\
in order to receive something they would rather have
|\ |\ |\ |\ |\ |\ |\ |\
production orientation - CORRECT ANSWERS ✔✔a philosophy that
|\ |\ |\ |\ |\ |\ |\
focuses on the internal capabilities of the firm rather than on the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
desires and needs of the marketplace
|\ |\ |\ |\ |\ |\
sales orientation - CORRECT ANSWERS ✔✔the ideas that people
|\ |\ |\ |\ |\ |\ |\ |\ |\
will buy more goods and services if aggressive sales techniques
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
are used and that high sales result in high profits
|\ |\ |\ |\ |\ |\ |\ |\ |\
marketing concept - CORRECT ANSWERS ✔✔the idea that the
|\ |\ |\ |\ |\ |\ |\ |\ |\
social and economic justification for an organization's existence is
|\ |\ |\ |\ |\ |\ |\ |\
the satisfaction of customer wants and needs while meeting
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
organizational objectives |\
market orientation - CORRECT ANSWERS ✔✔a philosophy that
|\ |\ |\ |\ |\ |\ |\ |\
assumes that a sale does not depend on an aggressive sales
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
, force but rather on a customer's decision to purchase a product;
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
it is synonymous with the marketing concept
|\ |\ |\ |\ |\ |\
societal marketing orientation - CORRECT ANSWERS ✔✔the idea
|\ |\ |\ |\ |\ |\ |\ |\
that an organization exists not only to satisfy customer wants
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
and needs and to meet organizational objectives but also to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
preserve or enhance individuals' and society's long-term best
|\ |\ |\ |\ |\ |\ |\ |\
interests
customer satisfaction - CORRECT ANSWERS ✔✔customers'
|\ |\ |\ |\ |\ |\
evaluation of a good or service in terms of whether it has met
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
their needs and expectations
|\ |\ |\
customer value - CORRECT ANSWERS ✔✔the relationship
|\ |\ |\ |\ |\ |\ |\
between benefits and the sacrifice necessary to obtain those
|\ |\ |\ |\ |\ |\ |\ |\ |\
benefits
relationship marketing - CORRECT ANSWERS ✔✔a strategy that
|\ |\ |\ |\ |\ |\ |\ |\
focuses on keeping and improving relationships with current
|\ |\ |\ |\ |\ |\ |\ |\
customers
empowerment - CORRECT ANSWERS ✔✔delegation of authority |\ |\ |\ |\ |\ |\ |\
to solve customers' problems quickly?usually by the first person
|\ |\ |\ |\ |\ |\ |\ |\ |\
the customer notifies regarding a problem
|\ |\ |\ |\ |\
sales orientation - CORRECT ANSWERS ✔✔the ideas that people
|\ |\ |\ |\ |\ |\ |\ |\ |\
will buy more goods and services if aggressive sales techniques
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
are used and that high sales result in high profits
|\ |\ |\ |\ |\ |\ |\ |\ |\
