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Exam (elaborations)
ch 3 mktg 351 Questions with correct answers
Preview 4 out of 41 pages
ch 3 mktg 351 Questions with correct answers To monitor changes in the marketing environment effectively, marketers must engage in a) environmental scanning and analysis. b) economic scanning c) self-regulatory analysis d) marketing research analysis e) information collecting - a) environmental scanning and analysis. Collecting information from secondary sources such as business, government, trade, and general interest publications plays an important role in a) environmental analysis. b) competitive forces. c) environmental scanning. d) procompetitive legislation. e) self-regulatory forces. - c) environmental scanning.
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