NASM VIRTUAL COACHING COMPREHENSIVE EXAM
2025/2026 QUESTIONS AND ANSWERS GUARANTEE A+
✔✔Unique Selling Proposition (USP) - ✔✔The unique benefit or feature of a product or
service that differentiates a business from other businesses offering a similar service or
product.
✔✔Minimal Viable Product (MVP) - ✔✔A product that provides the bare minimum
features to satisfy customer demand - this is the foundation for a product that will be
developed and modified based on market feedback.
✔✔Features and Benefits - ✔✔Features are descriptions of what a product or service
offers customers - Benefits are how those features help solve a customer's problem.
✔✔Overchoice - ✔✔Where there are so many options in the marketplace that a buyer is
overwhelmed and may choose to not purchase anything at all
✔✔Customer Lifetime Value (CLV) - ✔✔The amount that a customer will spend with
business over a lifetime.
✔✔Fitness Growth Rate - ✔✔15% between 2018-2028
✔✔Economy Price - ✔✔Low priced, affordable pricing for everyone - Profit margins in
this pricing category are small. This pricing strategy is designed to target a mass, broad
market. In a service industry, this pricing strategy is typically reserved for large
corporations.
✔✔Skimming Price - ✔✔This pricing strategy charges a higher price at the start of the
company and eventually lowers the pricing as more competitors enter the market. This
strategy is typically used for companies entering a new market or market segment that
is not very competitive.
✔✔Penetration Pricing - ✔✔This strategy sets pricing lower at the start of the company
in order to gain a share of the market quickly. Once the business has met its market
share goals, prices are raised to a higher level. This strategy also allows for feedback
from customers and helps with the decision on where a valid price point should be set.
✔✔Premium Pricing - ✔✔Setting a high price is used to define the product or brand as a
luxury item. In the mind of the consumer, the high price must mean a high-quality
product. This strategy is used by high-end brands in the automotive and luxury watch
industries.
✔✔Pricing Inflation - ✔✔Every 10 years
2025/2026 QUESTIONS AND ANSWERS GUARANTEE A+
✔✔Unique Selling Proposition (USP) - ✔✔The unique benefit or feature of a product or
service that differentiates a business from other businesses offering a similar service or
product.
✔✔Minimal Viable Product (MVP) - ✔✔A product that provides the bare minimum
features to satisfy customer demand - this is the foundation for a product that will be
developed and modified based on market feedback.
✔✔Features and Benefits - ✔✔Features are descriptions of what a product or service
offers customers - Benefits are how those features help solve a customer's problem.
✔✔Overchoice - ✔✔Where there are so many options in the marketplace that a buyer is
overwhelmed and may choose to not purchase anything at all
✔✔Customer Lifetime Value (CLV) - ✔✔The amount that a customer will spend with
business over a lifetime.
✔✔Fitness Growth Rate - ✔✔15% between 2018-2028
✔✔Economy Price - ✔✔Low priced, affordable pricing for everyone - Profit margins in
this pricing category are small. This pricing strategy is designed to target a mass, broad
market. In a service industry, this pricing strategy is typically reserved for large
corporations.
✔✔Skimming Price - ✔✔This pricing strategy charges a higher price at the start of the
company and eventually lowers the pricing as more competitors enter the market. This
strategy is typically used for companies entering a new market or market segment that
is not very competitive.
✔✔Penetration Pricing - ✔✔This strategy sets pricing lower at the start of the company
in order to gain a share of the market quickly. Once the business has met its market
share goals, prices are raised to a higher level. This strategy also allows for feedback
from customers and helps with the decision on where a valid price point should be set.
✔✔Premium Pricing - ✔✔Setting a high price is used to define the product or brand as a
luxury item. In the mind of the consumer, the high price must mean a high-quality
product. This strategy is used by high-end brands in the automotive and luxury watch
industries.
✔✔Pricing Inflation - ✔✔Every 10 years
