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Exam (elaborations)

Marketing 3000 Exam 2 questions with correct answers

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Marketing 3000 Exam 2 questions with correct answers

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MAR 3000
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MAR 3000

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Marketing 3000 Exam 2 questions with \| \| \| \| \| \|




correct answers \|




4 factors that influence the consumer buying process - CORRECT
\| \| \| \| \| \| \| \| \| \|


ANSWERS ✔✔social, cultural, personal, psychological\| \| \| \|




3 types of Social factors contributing different consumer buying
\| \| \| \| \| \| \| \| \|


behavior - CORRECT ANSWERS ✔✔family, reference groups, roles
\| \| \| \| \| \| \| \|


and status \|




3 types of Cultural factors contributing different consumer
\| \| \| \| \| \| \| \|


buying behavior - CORRECT ANSWERS ✔✔cultures, subcultures,
\| \| \| \| \| \| \|


social class \|




4 types of Personal factors contributing different consumer
\| \| \| \| \| \| \| \|


buying behavior - CORRECT ANSWERS ✔✔age and life-cycle
\| \| \| \| \| \| \| \|


stage, occupation, economic situation, personality
\| \| \| \|




5 types of Psychological factors contributing different consumer
\| \| \| \| \| \| \| \|


buying behavior - CORRECT ANSWERS ✔✔motivation,
\| \| \| \| \| \|


perception, learning, beliefs, attitudes \| \| \|




Stages of the consumer buying process:
\| \| \| \| \|




(5) - CORRECT ANSWERS ✔✔need/problem recognition (1)
\| \| \| \| \| \|




^
information search (2) \| \|

, ^
alternative evaluation (3) \| \|




^
purchase decision (4) \| \|




^
postpurchase behavior (5) \| \|




Most frequently used marketing mix stimulus - CORRECT
\| \| \| \| \| \| \| \|


ANSWERS ✔✔promotion \|




primary/innate needs; biogenic needs - CORRECT ANSWERS \| \| \| \| \| \| \|


✔✔food, water, shelter, comfort, safety, sex, sleep. Physiological
\| \| \| \| \| \| \| \|


needs.


secondary/acquired needs - CORRECT ANSWERS ✔✔(learned \| \| \| \| \| \|


needs)
power, affiliation, achievement. Needs that are learned in
\| \| \| \| \| \| \| \|


response to one's culture or environment. Psychogenic needs.
\| \| \| \| \| \| \|




A Trio of Needs - CORRECT ANSWERS ✔✔power: individual's
\| \| \| \| \| \| \| \| \|


desire to control environment
\| \| \|




affiliation: need for friendship, acceptance, belonging
\| \| \| \| \|




achievement: need for personal accomplishment, closely related
\| \| \| \| \| \| \|


to egoistic and self-actualization needs
\| \| \| \|




Maslow's Hierarchy of Needs - CORRECT ANSWERS ✔✔same
\| \| \| \| \| \| \| \|


thing as trio of needs basically
\| \| \| \| \|
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