BUS 360 Ch 12 quiz || Answered Perfectly 100%.
Which term refers to the process by which ideas get transformed into new offerings, including
products, services, processes, and branding concepts that will help firms grow? correct answers
b. innovation
When Amazon created the Echo, smart speakers that respond to voice commands and connect
via Bluetooth, the most likely reason was correct answers a. to adapt to changing customer
needs.
Felix has made it a company-wide goal that a specific percentage of yearly sales must come from
new products. Felix is attempting to correct answers e. manage risk through diversification.
Disney recently released new versions of its classic movies Aladdin and The Lion King. This is
an example of new product innovation based on correct answers a. a fashion cycle.
Taxes were historically prepared on paper by consumers or professionals. Now, tax-preparation
software programs are in wide use by taxpaying consumers and small businesses. This shows the
process of correct answers e. diffusion of innovation.
Tide Pods® are an example of a product because their introduction to the market radically
changed consumer behavior and preferences and the entire competitive landscape. correct
answers b. pioneer
As, pioneers have the advantage of creating a new market or product category, establishing a
commanding initial market share lead. correct answers c. first movers
Kyle is highly knowledgeable about new developments in computer technology, since he reads
everything he can find about the subject. Typically, being the first to try out new computer parts
and models, he would be classified in terms of the diffusion of innovation curve. correct answers
b. as an innovator
Which term refers to the process by which ideas get transformed into new offerings, including
products, services, processes, and branding concepts that will help firms grow? correct answers
b. innovation
When Amazon created the Echo, smart speakers that respond to voice commands and connect
via Bluetooth, the most likely reason was correct answers a. to adapt to changing customer
needs.
Felix has made it a company-wide goal that a specific percentage of yearly sales must come from
new products. Felix is attempting to correct answers e. manage risk through diversification.
Disney recently released new versions of its classic movies Aladdin and The Lion King. This is
an example of new product innovation based on correct answers a. a fashion cycle.
Taxes were historically prepared on paper by consumers or professionals. Now, tax-preparation
software programs are in wide use by taxpaying consumers and small businesses. This shows the
process of correct answers e. diffusion of innovation.
Tide Pods® are an example of a product because their introduction to the market radically
changed consumer behavior and preferences and the entire competitive landscape. correct
answers b. pioneer
As, pioneers have the advantage of creating a new market or product category, establishing a
commanding initial market share lead. correct answers c. first movers
Kyle is highly knowledgeable about new developments in computer technology, since he reads
everything he can find about the subject. Typically, being the first to try out new computer parts
and models, he would be classified in terms of the diffusion of innovation curve. correct answers
b. as an innovator
