COMM 325 EXAM 3 with correct |! |! |! |! |! |!
detailed solutions |!
~~ CHAPTER 10 ~~
|! |! |! |!
Fear - Correct answer ✔-An internal emotional reaction composed of
|! |! |! |! |! |! |! |! |! |!
psychological and physiological dimensions that may be aroused when a |! |! |! |! |! |! |! |! |! |!
serious and personally relevant threat is perceived
|! |! |! |! |! |!
-In the form of thoughts, flushed, sweat, etc
|! |! |! |! |! |! |!
-Motivates people to act |! |! |!
-Uses people's emotions as mode for motivation
|! |! |! |! |! |!
-Can be harnessed in constructive ways ex) Scared Straight and anti smoking
|! |! |! |! |! |! |! |! |! |! |! |!
ad's
Fear appeal - Correct answer ✔-A persuasive communication that tries to
|! |! |! |! |! |! |! |! |! |! |!
scare people into changing their attitudes by conjuring up negative
|! |! |! |! |! |! |! |! |! |!
consequences that will occur if they do not comply with the message |! |! |! |! |! |! |! |! |! |! |! |!
recommendations
-Utilizes peoples emotional nature |! |! |!
-Capitalizes on our fear ex) Santa, elf on the shelf |! |! |! |! |! |! |! |! |!
Is it easy to scare people SUCCESSFULLY? - Correct answer ✔-NO
|! |! |! |! |! |! |! |! |! |!
-Arousing fear doesn't always produce a positive change |! |! |! |! |! |! |!
,-Can scare people too much
|! |! |! |!
-Deny behaviors are bad or distort the message
|! |! |! |! |! |! |!
Effective fear appeal - Correct answer ✔-Convince people they are susceptible
|! |! |! |! |! |! |! |! |! |!
and that solution will work
|! |! |! |! |!
Illusion of invulnerability - Correct answer ✔-Belief one is less likely to
|! |! |! |! |! |! |! |! |! |! |! |!
experience negative life events than others |! |! |! |! |!
-1 Don't want to believe life's misfortunes will befall us
|! |! |! |! |! |! |! |! |!
-2 Stereotypes of typical victims of misfortunes
|! |! |! |! |! |!
-3 Enjoy pleasures of our risky choices, can offset these choices when we
|! |! |! |! |! |! |! |! |! |! |! |! |!
grow up and mature |! |! |!
Complexities of fear appeals - Correct answer ✔-Message can scare someone |! |! |! |! |! |! |! |! |! |! |!
but can fail to change attitude bc it doesn't connect with person's belief about
|! |! |! |! |! |! |! |! |! |! |! |! |! |!
the problem
|!
-People may tune out bc they feel like it is irrelevant or too far fetched
|! |! |! |! |! |! |! |! |! |! |! |! |! |!
-Neglects to provide solution specific to the individual
|! |! |! |! |! |! |!
Extended Parallel Process Model (EPPM) for fear - Correct answer ✔-"scare
|! |! |! |! |! |! |! |! |! |! |!
the heck out of people"
|! |! |! |!
-Most comprehensive approach to fear appeals, extends previous work on fear
|! |! |! |! |! |! |! |! |! |!
-Looks at cognition and emotion (how people think and feel)
|! |! |! |! |! |! |! |! |!
-Process model |!
-Contains 2 elements: threat and efficacy |! |! |! |! |!
, -Used for interpersonal and commercial fear appeals
|! |! |! |! |! |!
Threat - Correct answer ✔-Severity info: how serious is the problem? Must
|! |! |! |! |! |! |! |! |! |! |! |!
convince people it's an issue |! |! |! |!
-Susceptibility info: how likely this threat will occur? convince people it will
|! |! |! |! |! |! |! |! |! |! |! |!
happen to them |! |!
Efficacy - Correct answer ✔-Response: how effective is your "way out"/action?
|! |! |! |! |! |! |! |! |! |!
-Self efficacy: argument that individual can perform this action
|! |! |! |! |! |! |! |!
If followed, does EPPM guarantee a successful fear appeal? - Correct answer
|! |! |! |! |! |! |! |! |! |! |! |!
✔-NO
-Danger control: GOOD, successful appeal when someone perceives they can
|! |! |! |! |! |! |! |! |! |!
avert threat, they turn attention OUTWARD by taking recommended
|! |! |! |! |! |! |! |! |!
SOLUTION
-Fear control: BAD, unsuccessful appeal when someone faces the threat but
|! |! |! |! |! |! |! |! |! |! |!
focuses INWARD on CONTROLLING fear, scared people too much
|! |! |! |! |! |! |! |!
-Solution must OUTWEIGH threat |! |! |!
Harnessing EPPM - Correct answer ✔You must... |! |! |! |! |! |!
-Scare the HECK out of people, high fear appeal more successful
|! |! |! |! |! |! |! |! |! |!
-Shatter illusion of invulnerability
|! |! |!
-Offer solutions as well as problems, include hope, reason for two parts
|! |! |! |! |! |! |! |! |! |! |!
-Solutions should include cost of NOT taking action, but also benefits OF
|! |! |! |! |! |! |! |! |! |! |! |!
taking action |!
detailed solutions |!
~~ CHAPTER 10 ~~
|! |! |! |!
Fear - Correct answer ✔-An internal emotional reaction composed of
|! |! |! |! |! |! |! |! |! |!
psychological and physiological dimensions that may be aroused when a |! |! |! |! |! |! |! |! |! |!
serious and personally relevant threat is perceived
|! |! |! |! |! |!
-In the form of thoughts, flushed, sweat, etc
|! |! |! |! |! |! |!
-Motivates people to act |! |! |!
-Uses people's emotions as mode for motivation
|! |! |! |! |! |!
-Can be harnessed in constructive ways ex) Scared Straight and anti smoking
|! |! |! |! |! |! |! |! |! |! |! |!
ad's
Fear appeal - Correct answer ✔-A persuasive communication that tries to
|! |! |! |! |! |! |! |! |! |! |!
scare people into changing their attitudes by conjuring up negative
|! |! |! |! |! |! |! |! |! |!
consequences that will occur if they do not comply with the message |! |! |! |! |! |! |! |! |! |! |! |!
recommendations
-Utilizes peoples emotional nature |! |! |!
-Capitalizes on our fear ex) Santa, elf on the shelf |! |! |! |! |! |! |! |! |!
Is it easy to scare people SUCCESSFULLY? - Correct answer ✔-NO
|! |! |! |! |! |! |! |! |! |!
-Arousing fear doesn't always produce a positive change |! |! |! |! |! |! |!
,-Can scare people too much
|! |! |! |!
-Deny behaviors are bad or distort the message
|! |! |! |! |! |! |!
Effective fear appeal - Correct answer ✔-Convince people they are susceptible
|! |! |! |! |! |! |! |! |! |!
and that solution will work
|! |! |! |! |!
Illusion of invulnerability - Correct answer ✔-Belief one is less likely to
|! |! |! |! |! |! |! |! |! |! |! |!
experience negative life events than others |! |! |! |! |!
-1 Don't want to believe life's misfortunes will befall us
|! |! |! |! |! |! |! |! |!
-2 Stereotypes of typical victims of misfortunes
|! |! |! |! |! |!
-3 Enjoy pleasures of our risky choices, can offset these choices when we
|! |! |! |! |! |! |! |! |! |! |! |! |!
grow up and mature |! |! |!
Complexities of fear appeals - Correct answer ✔-Message can scare someone |! |! |! |! |! |! |! |! |! |! |!
but can fail to change attitude bc it doesn't connect with person's belief about
|! |! |! |! |! |! |! |! |! |! |! |! |! |!
the problem
|!
-People may tune out bc they feel like it is irrelevant or too far fetched
|! |! |! |! |! |! |! |! |! |! |! |! |! |!
-Neglects to provide solution specific to the individual
|! |! |! |! |! |! |!
Extended Parallel Process Model (EPPM) for fear - Correct answer ✔-"scare
|! |! |! |! |! |! |! |! |! |! |!
the heck out of people"
|! |! |! |!
-Most comprehensive approach to fear appeals, extends previous work on fear
|! |! |! |! |! |! |! |! |! |!
-Looks at cognition and emotion (how people think and feel)
|! |! |! |! |! |! |! |! |!
-Process model |!
-Contains 2 elements: threat and efficacy |! |! |! |! |!
, -Used for interpersonal and commercial fear appeals
|! |! |! |! |! |!
Threat - Correct answer ✔-Severity info: how serious is the problem? Must
|! |! |! |! |! |! |! |! |! |! |! |!
convince people it's an issue |! |! |! |!
-Susceptibility info: how likely this threat will occur? convince people it will
|! |! |! |! |! |! |! |! |! |! |! |!
happen to them |! |!
Efficacy - Correct answer ✔-Response: how effective is your "way out"/action?
|! |! |! |! |! |! |! |! |! |!
-Self efficacy: argument that individual can perform this action
|! |! |! |! |! |! |! |!
If followed, does EPPM guarantee a successful fear appeal? - Correct answer
|! |! |! |! |! |! |! |! |! |! |! |!
✔-NO
-Danger control: GOOD, successful appeal when someone perceives they can
|! |! |! |! |! |! |! |! |! |!
avert threat, they turn attention OUTWARD by taking recommended
|! |! |! |! |! |! |! |! |!
SOLUTION
-Fear control: BAD, unsuccessful appeal when someone faces the threat but
|! |! |! |! |! |! |! |! |! |! |!
focuses INWARD on CONTROLLING fear, scared people too much
|! |! |! |! |! |! |! |!
-Solution must OUTWEIGH threat |! |! |!
Harnessing EPPM - Correct answer ✔You must... |! |! |! |! |! |!
-Scare the HECK out of people, high fear appeal more successful
|! |! |! |! |! |! |! |! |! |!
-Shatter illusion of invulnerability
|! |! |!
-Offer solutions as well as problems, include hope, reason for two parts
|! |! |! |! |! |! |! |! |! |! |!
-Solutions should include cost of NOT taking action, but also benefits OF
|! |! |! |! |! |! |! |! |! |! |! |!
taking action |!
