COM3703
PORTFOLIO EXAMINATION - 756061
12 OCTOBER 2020
,DECLARATION OF OWN WORK
I,
confirm that:
ü This module contains my own, original ideas and work
ü Those ideas, or work that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
ü I have not submitted the ideas or work contained in this MODULE for any other tertiary education
credit.
ü I have read the University’s Policy of Research Ethics
ü I have read and undertstood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
ü I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: http://libguides.unisa.ac.za/research-support/plagiarism
ü I have read and understood Unisa’s Policy for Infringement and Plagiarism, and I am aware that
plagiarism is punishable in terms of Copyright Act 98 of 1987 and I have read the regulations of the
University of South Africa in this respect, available online:
<https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents/Pol
icy_copyright_infringement_plagiarism_16November2005.pdf >
Student number:
Signature: Date: 22 September 2020
Witness: Date: 22 September 2020
-2-
, TABLE OF CONTENTS
1 INTRODUCTION ………………………………………………………………………………………………… 4
2 QUANTITATIVE CONTENT ANALYSIS…………………………………………………………………… 5
2.1 The research problem………………………………………………………………………………. ………… 5
2.2 Research questions or hypotheses………………………………………………………………………. 5
2.3 Method………………………………………………………………………………………………………………..5
2.3.1 Quantitative content analysis………………………………………………………………………… 5
2.3.2 Units of analysis ……………………………………………………………………………………………. 5
2.3.3 Categories……………………………………………………………………………………………………… 5
2.4 Findings………………………………………………………………………………………………………………. 6
2.5 Analysis………………………………………………………………………………………………………………. 6
3 MEDIA AUDIENCE THEORY…………………………………………………………………………………. 7
3.1 Introduction ……………………………………………………………………………………………………….. 7
3.2 Assumptions of ethnography………………………………………………………………………………. 7
3.3 Analysis and interpretation of data……………………………………………………………………… 8
3.4 Conclusion…………………………………………………………………………………………………………… 8
4 NARRATIVE ANALYSIS ……………………………………………………………………………………….. 11
4.1 Essay Breakdown ……………………………………………………………………………………………….. 11
4.1.1 Introduction ………………………………………………………………………………………………….. 11
4.1.2 Phases of narrative progression ……………………………………………………………………. 11
4.1.3 Four character roles of dramatis personae ……………………………………………………. 11
4.1.4 Conclusion ……………………………………………………………………………………………………. 12
4.2 Levels of description in a narrative as distinguished by Barthes…………………………… 12
4.3 Essence of function in a narrative as discussed by Barthes……………………………………12
4.4 Postmodernism ………………………………………………………………………………………………….. 13
5 PSYCHOANALYSIS AND TELEVISION ……………………………………………………………........ 13
5.1 introduction ……………………………………………………………………………………………………….. 13
5.2 Name of film ………………………………………………………………………………………………………. 13
5.3 Discussion of televisual apparatus………………………………………………………………………. 14
5.4 Analysis of involvement in film …………………………………………………………………………… 15
6 CONCLUSION …………………………………………………………………………………………………….. 17
7 SELF-ASSESSMENT AND SELF-REFLECTION …………………………………………………………. 17
8 SOURCES CONSULTED………………………………………………………………………………………… 18
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PORTFOLIO EXAMINATION - 756061
12 OCTOBER 2020
,DECLARATION OF OWN WORK
I,
confirm that:
ü This module contains my own, original ideas and work
ü Those ideas, or work that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
ü I have not submitted the ideas or work contained in this MODULE for any other tertiary education
credit.
ü I have read the University’s Policy of Research Ethics
ü I have read and undertstood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
ü I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: http://libguides.unisa.ac.za/research-support/plagiarism
ü I have read and understood Unisa’s Policy for Infringement and Plagiarism, and I am aware that
plagiarism is punishable in terms of Copyright Act 98 of 1987 and I have read the regulations of the
University of South Africa in this respect, available online:
<https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents/Pol
icy_copyright_infringement_plagiarism_16November2005.pdf >
Student number:
Signature: Date: 22 September 2020
Witness: Date: 22 September 2020
-2-
, TABLE OF CONTENTS
1 INTRODUCTION ………………………………………………………………………………………………… 4
2 QUANTITATIVE CONTENT ANALYSIS…………………………………………………………………… 5
2.1 The research problem………………………………………………………………………………. ………… 5
2.2 Research questions or hypotheses………………………………………………………………………. 5
2.3 Method………………………………………………………………………………………………………………..5
2.3.1 Quantitative content analysis………………………………………………………………………… 5
2.3.2 Units of analysis ……………………………………………………………………………………………. 5
2.3.3 Categories……………………………………………………………………………………………………… 5
2.4 Findings………………………………………………………………………………………………………………. 6
2.5 Analysis………………………………………………………………………………………………………………. 6
3 MEDIA AUDIENCE THEORY…………………………………………………………………………………. 7
3.1 Introduction ……………………………………………………………………………………………………….. 7
3.2 Assumptions of ethnography………………………………………………………………………………. 7
3.3 Analysis and interpretation of data……………………………………………………………………… 8
3.4 Conclusion…………………………………………………………………………………………………………… 8
4 NARRATIVE ANALYSIS ……………………………………………………………………………………….. 11
4.1 Essay Breakdown ……………………………………………………………………………………………….. 11
4.1.1 Introduction ………………………………………………………………………………………………….. 11
4.1.2 Phases of narrative progression ……………………………………………………………………. 11
4.1.3 Four character roles of dramatis personae ……………………………………………………. 11
4.1.4 Conclusion ……………………………………………………………………………………………………. 12
4.2 Levels of description in a narrative as distinguished by Barthes…………………………… 12
4.3 Essence of function in a narrative as discussed by Barthes……………………………………12
4.4 Postmodernism ………………………………………………………………………………………………….. 13
5 PSYCHOANALYSIS AND TELEVISION ……………………………………………………………........ 13
5.1 introduction ……………………………………………………………………………………………………….. 13
5.2 Name of film ………………………………………………………………………………………………………. 13
5.3 Discussion of televisual apparatus………………………………………………………………………. 14
5.4 Analysis of involvement in film …………………………………………………………………………… 15
6 CONCLUSION …………………………………………………………………………………………………….. 17
7 SELF-ASSESSMENT AND SELF-REFLECTION …………………………………………………………. 17
8 SOURCES CONSULTED………………………………………………………………………………………… 18
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