1
MAS 101 Exam 2 2025/2026 Exam
Questions and Verified Answers |
Already Graded A+
Reasons for the television freeze: 1952 to 1958 - 🧠 ANSWER ✔✔-Concerns about
frequency interference and the relatively small no. of VHF channels
Cosequences of the tv freeze - 🧠 ANSWER ✔✔- In non-tv cities;movie audiences
increased.
-Cities with TV stations, however, saw a 20 to
40 percent drop in movie attendance during this period
-Taxi receipts and nightclub attendance also fell in TV cities, as did
library book circulation.
-Radio listening also declined in TV cities
1
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,2
How Quiz-show scandal happened - 🧠 ANSWER ✔✔-most of them rigged;
contestant rehearsed and were given answers to add drama
-most notorious rigging was Twenty-One, a quiz show owned by Geritol;
-A young Columbia University English professor named Charles Van Doren, won
$129,000 in 1957 during his fifteen-week run on the program;
- then a bunch of contestants from a quiz show called Dotto accused it of being
fixed.
-Doren later admitted to cheating
Consequences of Quiz show scandal - 🧠 ANSWER ✔✔-big-money prime-time
quiz shows ended.
-the sponsors' pressure on TV
executives to rig the programs and the subsequent fraud put an end to any role that
major
sponsors had in creating TV content.
-the fraud undermined
2
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STATEMENT. ALL RIGHTS RESERVED
,3
Americans' expectation of the democratic promise of television—to bring
inexpensive
information and entertainment into every household.
-magnified
the division between "high" and "low" culture attitudes toward television.
-After the scandal, quiz shows were kept out of network prime time for forty years.
Anthology Dramas - 🧠 ANSWER ✔✔-presents a different story and a different set
of characters in each episode or season.
- Examples: Studio One, General
Electric Theater, Twilight Zone
Variety Shows - 🧠 ANSWER ✔✔entertainment made up of a variety of acts , is
normally introduced by a compère (master of ceremonies) or host.
-examples: Ed Sullivan Show
3
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, 4
Sketch Comedy - 🧠 ANSWER ✔✔Like SNL
examples: Texaco Star Theater
Situational Comedy or Sitcoms - 🧠 ANSWER ✔✔I Love Lucy, Laverne & Shirley
I Love Lucy - 🧠 ANSWER ✔✔-1951 - CBS requested that Lucy move her
successful radio show
to television.
-her real life husband played her fictional husband.
-Production took place in Hollywood instead of NY, which at the time was the
center of network production.
-Filmed "live" by 3 cameras before studio audience.
-Syndicated reruns became feasible.
4
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
MAS 101 Exam 2 2025/2026 Exam
Questions and Verified Answers |
Already Graded A+
Reasons for the television freeze: 1952 to 1958 - 🧠 ANSWER ✔✔-Concerns about
frequency interference and the relatively small no. of VHF channels
Cosequences of the tv freeze - 🧠 ANSWER ✔✔- In non-tv cities;movie audiences
increased.
-Cities with TV stations, however, saw a 20 to
40 percent drop in movie attendance during this period
-Taxi receipts and nightclub attendance also fell in TV cities, as did
library book circulation.
-Radio listening also declined in TV cities
1
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
,2
How Quiz-show scandal happened - 🧠 ANSWER ✔✔-most of them rigged;
contestant rehearsed and were given answers to add drama
-most notorious rigging was Twenty-One, a quiz show owned by Geritol;
-A young Columbia University English professor named Charles Van Doren, won
$129,000 in 1957 during his fifteen-week run on the program;
- then a bunch of contestants from a quiz show called Dotto accused it of being
fixed.
-Doren later admitted to cheating
Consequences of Quiz show scandal - 🧠 ANSWER ✔✔-big-money prime-time
quiz shows ended.
-the sponsors' pressure on TV
executives to rig the programs and the subsequent fraud put an end to any role that
major
sponsors had in creating TV content.
-the fraud undermined
2
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
,3
Americans' expectation of the democratic promise of television—to bring
inexpensive
information and entertainment into every household.
-magnified
the division between "high" and "low" culture attitudes toward television.
-After the scandal, quiz shows were kept out of network prime time for forty years.
Anthology Dramas - 🧠 ANSWER ✔✔-presents a different story and a different set
of characters in each episode or season.
- Examples: Studio One, General
Electric Theater, Twilight Zone
Variety Shows - 🧠 ANSWER ✔✔entertainment made up of a variety of acts , is
normally introduced by a compère (master of ceremonies) or host.
-examples: Ed Sullivan Show
3
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, 4
Sketch Comedy - 🧠 ANSWER ✔✔Like SNL
examples: Texaco Star Theater
Situational Comedy or Sitcoms - 🧠 ANSWER ✔✔I Love Lucy, Laverne & Shirley
I Love Lucy - 🧠 ANSWER ✔✔-1951 - CBS requested that Lucy move her
successful radio show
to television.
-her real life husband played her fictional husband.
-Production took place in Hollywood instead of NY, which at the time was the
center of network production.
-Filmed "live" by 3 cameras before studio audience.
-Syndicated reruns became feasible.
4
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
