Adobe Certified Expert - Marketo Engage Business Practitioner
Expert Certification || with Error-free Answers.
What assets can be shared between Workspaces? correct answers Email templates, Landing page
templates, Models (including revenue models), Smart campaigns, smart lists, segmentations
What items can be cloned from one Workspace to another? correct answers Programs, emails,
landing pages, forms
What are the possible values for Registration Source Type? (a system field) correct answers List
import, Salesforce.com, Web form fillout, Sales email, Web service API, New person, Munchkin
API, Social app, Event partner
How do you edit qualification rules in a smart campaign? correct answers Click "schedule" tab
and then "edit settings"; can change communication limits here and whether someone can go
once, every time or once every # days/weeks/months through the smart campaign
Why would you use a People by Status report? correct answers To review how well people are
being moved through the marketing and sales process by checking how many appear in each
Person Status value every month
Is Form Pre-Fill enabled by default? correct answers Yes
At which levels can you disable Form Pre-fill? correct answers Admin level, landing page level,
form level
What happens to Form Pre-fill when you try to embed a form on your own page (non-Marketo
landing page or website)? correct answers You cannot use Form Pre-fill (it will not work)
, What does Input Masking do on a Marketo form? correct answers It restricts input from a user; if
you want the user to enter information in a specific format (like a phone number) that is when
you would use Input Masking
What does the key icon next to the "From address" field in the email editor mean? correct
answers That icon identifies whether the DKIM is set for the company domain
If they key icon next to the "From address" field in the email editor is grayed out, what does that
mean? correct answers There is no DKIM associated (or set up for) that company domain
What needs to be enabled for Progressive Profiling to work on Marketo forms? correct answers
Pre-fill needs to be enabled for visible fields and disabled for hidden fields
What defines an Event program? correct answers A program type that automates offline or online
events; anything that has attendees at a specific date and time
What are four examples of Event programs? correct answers Webinars, parties, tradeshows,
meetups
When should you use an A/B test? correct answers For one-time emails using an email program
When should you use Email Champion/Challenger? correct answers For ongoing emails used in
trigger campaigns or engagement programs
What two things are required to ensure you can start your email A/B test? correct answers A
winning criteria must be selected; No duplicate records can exist in the database since they
would receive both the test and winning emails
When adding an A/B test to the email program, what four choices must be made? correct
answers Test type (subject line, whole email, from address, date/time), schedule the A/B test,
define the winner criteria, Declare a winner (manual, automated)
Expert Certification || with Error-free Answers.
What assets can be shared between Workspaces? correct answers Email templates, Landing page
templates, Models (including revenue models), Smart campaigns, smart lists, segmentations
What items can be cloned from one Workspace to another? correct answers Programs, emails,
landing pages, forms
What are the possible values for Registration Source Type? (a system field) correct answers List
import, Salesforce.com, Web form fillout, Sales email, Web service API, New person, Munchkin
API, Social app, Event partner
How do you edit qualification rules in a smart campaign? correct answers Click "schedule" tab
and then "edit settings"; can change communication limits here and whether someone can go
once, every time or once every # days/weeks/months through the smart campaign
Why would you use a People by Status report? correct answers To review how well people are
being moved through the marketing and sales process by checking how many appear in each
Person Status value every month
Is Form Pre-Fill enabled by default? correct answers Yes
At which levels can you disable Form Pre-fill? correct answers Admin level, landing page level,
form level
What happens to Form Pre-fill when you try to embed a form on your own page (non-Marketo
landing page or website)? correct answers You cannot use Form Pre-fill (it will not work)
, What does Input Masking do on a Marketo form? correct answers It restricts input from a user; if
you want the user to enter information in a specific format (like a phone number) that is when
you would use Input Masking
What does the key icon next to the "From address" field in the email editor mean? correct
answers That icon identifies whether the DKIM is set for the company domain
If they key icon next to the "From address" field in the email editor is grayed out, what does that
mean? correct answers There is no DKIM associated (or set up for) that company domain
What needs to be enabled for Progressive Profiling to work on Marketo forms? correct answers
Pre-fill needs to be enabled for visible fields and disabled for hidden fields
What defines an Event program? correct answers A program type that automates offline or online
events; anything that has attendees at a specific date and time
What are four examples of Event programs? correct answers Webinars, parties, tradeshows,
meetups
When should you use an A/B test? correct answers For one-time emails using an email program
When should you use Email Champion/Challenger? correct answers For ongoing emails used in
trigger campaigns or engagement programs
What two things are required to ensure you can start your email A/B test? correct answers A
winning criteria must be selected; No duplicate records can exist in the database since they
would receive both the test and winning emails
When adding an A/B test to the email program, what four choices must be made? correct
answers Test type (subject line, whole email, from address, date/time), schedule the A/B test,
define the winner criteria, Declare a winner (manual, automated)
