Event Management FINAL Review Questions With
Complete Solutions
A business plan that states how a person or organization will sell
products and services in an attempt to make a profit is a
_________: Correct Answers Sales Strategy
A new variation of using television as a promotional tool is
Convention News Television, which...? Correct Answers
records elements of the meeting and then broadcasts them on the
hotel guest room TV's.
A younger, corporate audience may prefer to be located in ...?
Correct Answers A city center venue offering varied activities
after the event.
According to the risk grid in the text, what action should you
take for occurrences that are High Probability, Low
Consequence? Correct Answers Accept or Manage
According to the risk grid in the text, what action should you
take for occurrences that are Low Probability, Low
Consequence? Correct Answers Accept
According to the text, a central location for a national gathering
might be in which of these cities? Correct Answers Chicago
According to the text, a large venue will have approximately
how many attendees? Correct Answers 601 - 1000
,According to the text, a medium venue will have approximately
how many attendees? Correct Answers 201 - 600
According to the text, the Evaluation process is important and
must be planned at what stages of the planning process? Correct
Answers Early
According to the text, the most costly mistake in event
management is...? Correct Answers Not having an audience
According to the text, when organizing contracts, what should
event professionals consider?
-All of the below
-For whom something is done
-When it will be done
-Who will do what Correct Answers All of the below
According to the text, which of the following is a
recommendation for event managers to follow when writing
contracts?
-Ensure contracts conform to local, state, and federal regulations
-Determine time frame for final execution
-Identify arbitration and dispute resolution methods
-All of the above Correct Answers All of the above
According to the text, which of the following is a way to create
an urgency to buy?
-A limited time offer
, -Limited supply
-A great price deal
-All of the above Correct Answers all of the above
ADR stands for...? Correct Answers Average daily rate
An event's Target Market can be defined as Correct Answers
The individuals or group that are trying to attract attendees to
the event
An example of a benefit for vendors at an event is? Correct
Answers Pre-event and during-event promotion of vendors to
attendees
An example of an external social force in a PESTELI trends
analysis is :
-Different generations in the workforce
-Impact of social media and mobile technology -Meeting and
event attendees are connecting differently
-All of the above Correct Answers All of the above
An example of cross-promotions is: Correct Answers Giving
away products of collaborative partners as free samples or gifts
An example of Direct Selling is:
-A "comped" dessert
-A free night's lodging on a couple's anniversary
-Both a and b
-None of the above Correct Answers Both a and b
Complete Solutions
A business plan that states how a person or organization will sell
products and services in an attempt to make a profit is a
_________: Correct Answers Sales Strategy
A new variation of using television as a promotional tool is
Convention News Television, which...? Correct Answers
records elements of the meeting and then broadcasts them on the
hotel guest room TV's.
A younger, corporate audience may prefer to be located in ...?
Correct Answers A city center venue offering varied activities
after the event.
According to the risk grid in the text, what action should you
take for occurrences that are High Probability, Low
Consequence? Correct Answers Accept or Manage
According to the risk grid in the text, what action should you
take for occurrences that are Low Probability, Low
Consequence? Correct Answers Accept
According to the text, a central location for a national gathering
might be in which of these cities? Correct Answers Chicago
According to the text, a large venue will have approximately
how many attendees? Correct Answers 601 - 1000
,According to the text, a medium venue will have approximately
how many attendees? Correct Answers 201 - 600
According to the text, the Evaluation process is important and
must be planned at what stages of the planning process? Correct
Answers Early
According to the text, the most costly mistake in event
management is...? Correct Answers Not having an audience
According to the text, when organizing contracts, what should
event professionals consider?
-All of the below
-For whom something is done
-When it will be done
-Who will do what Correct Answers All of the below
According to the text, which of the following is a
recommendation for event managers to follow when writing
contracts?
-Ensure contracts conform to local, state, and federal regulations
-Determine time frame for final execution
-Identify arbitration and dispute resolution methods
-All of the above Correct Answers All of the above
According to the text, which of the following is a way to create
an urgency to buy?
-A limited time offer
, -Limited supply
-A great price deal
-All of the above Correct Answers all of the above
ADR stands for...? Correct Answers Average daily rate
An event's Target Market can be defined as Correct Answers
The individuals or group that are trying to attract attendees to
the event
An example of a benefit for vendors at an event is? Correct
Answers Pre-event and during-event promotion of vendors to
attendees
An example of an external social force in a PESTELI trends
analysis is :
-Different generations in the workforce
-Impact of social media and mobile technology -Meeting and
event attendees are connecting differently
-All of the above Correct Answers All of the above
An example of cross-promotions is: Correct Answers Giving
away products of collaborative partners as free samples or gifts
An example of Direct Selling is:
-A "comped" dessert
-A free night's lodging on a couple's anniversary
-Both a and b
-None of the above Correct Answers Both a and b
