IMC 104 – midterm Exam Questions and Answers |Complete Solutions Graded
A+ |100% Correct
where the food items come from/how their food is executed at mcdonalds is an example of
which P in marketing place
commercials with Ronald McDonald for mcdonalds is an example of which P in marketing
promotion
finding out what customers want and need and how to provide those things through product
price promotion marketing
marketing is both consumer and business to business
name 5 (out of many) non controllable factors in the marketing environment competition,
economic factors, social factors, technology, regulatory laws
mcdonalds is trying to make their brand look less like fast food and more like a quick service
because of the trends
- job is to give a product or service news value
- press releases, news conferences, events
- best way to repair a damaged reputation
- disadvantage: lack of control
- advantage: cost (usually free) public relations
- covers only communication appeared in print, radio, tv, internet, signs
- can reach a large, less targeted audience
- controllable
, - must be paid for therefore placement and message are guaranteed
- build brand awareness and develop brand image
- disadvantage: expensive
- advantage: efficient and controllable advertising
a broad term that describes any advertising seen outside of the home out of home
advertising that is on buses, trains, cars, etc. transit
- simply designed or have digital or 3D components
- example is logo
- board or mural is a good reminder to your audience
- displayed on vehicles and benches
- used a support not as much as advertisement
- disadvantage: expensive
- advantage: a repeatable reminder out of home and transit
- marketed through direct mail, catalogs, telemarketing
- want direct response
- reaches specific audiences
- allows you to get individual contact and immediate response
- builds brand awareness and encourages purchase
- disadvantage: low response, perceived as junk mail
- advantage: customized, analyzes effectiveness direct marketing
- uses incentives or motivates as an enticement for consumers to buy their product
- coupons, sweepstakes, contests, deals, samples
A+ |100% Correct
where the food items come from/how their food is executed at mcdonalds is an example of
which P in marketing place
commercials with Ronald McDonald for mcdonalds is an example of which P in marketing
promotion
finding out what customers want and need and how to provide those things through product
price promotion marketing
marketing is both consumer and business to business
name 5 (out of many) non controllable factors in the marketing environment competition,
economic factors, social factors, technology, regulatory laws
mcdonalds is trying to make their brand look less like fast food and more like a quick service
because of the trends
- job is to give a product or service news value
- press releases, news conferences, events
- best way to repair a damaged reputation
- disadvantage: lack of control
- advantage: cost (usually free) public relations
- covers only communication appeared in print, radio, tv, internet, signs
- can reach a large, less targeted audience
- controllable
, - must be paid for therefore placement and message are guaranteed
- build brand awareness and develop brand image
- disadvantage: expensive
- advantage: efficient and controllable advertising
a broad term that describes any advertising seen outside of the home out of home
advertising that is on buses, trains, cars, etc. transit
- simply designed or have digital or 3D components
- example is logo
- board or mural is a good reminder to your audience
- displayed on vehicles and benches
- used a support not as much as advertisement
- disadvantage: expensive
- advantage: a repeatable reminder out of home and transit
- marketed through direct mail, catalogs, telemarketing
- want direct response
- reaches specific audiences
- allows you to get individual contact and immediate response
- builds brand awareness and encourages purchase
- disadvantage: low response, perceived as junk mail
- advantage: customized, analyzes effectiveness direct marketing
- uses incentives or motivates as an enticement for consumers to buy their product
- coupons, sweepstakes, contests, deals, samples
