Google Analytics Certification Exam Questions and answers Newest RATED A+ 2025/2026

Google Analytics Certification Exam Questions and
answers Newest RATED A+ 2025/2026

Digital analytics is: Il` Il`




a) the analysis of quantitative data from your business
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b) a process of continual improvement of the online experience
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c) the analysis of qualitative data from your business
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d) the analysis of data from your business and the competition
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e) all of these answers are correct - Correct Answers e) all of these answers are correct
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Il` "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your
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Il` business and the competition to drive a (b) ___________________ of the online experience that
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Il` your (c) ___________________ and potential customers have which translates to your desired (d)
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Il` ___________________.



(a) numeric, (b) continual change, (c) customers, (d) audience
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(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
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(a) numeric, (b) continual improvement, (c) customers, (d) audience
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(a) quantitative, (b) continual change, (c) customers, (d) outcomes - Correct Answers (a)
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quantitative, (b) continual improvement, (c) customers, (d) outcomes
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Il` What is the first step of analytics planning?
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a) Document your technical infrastructure
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b) Implement Google Analytics
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c) Create your implementation plan
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,d) Define your overall measurement plan and business objectives - Correct Answers d) Define
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your overall measurement plan and business objectives
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Il` Which of the following should be the first step you complete during the analytics planning
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Il` process?



a) Implement Google Analytics
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b) Create your implementation plan
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c) Define your overall measurement plan and business objectives
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d) Maintain and refine your plans
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e) Document your technical infrastructure - Correct Answers c) Define your overall
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measurement plan and business objectives
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Il` It's important to have a clear measurement strategy to guide your implementation strategy and
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Il` your data analysis. Which of the following business objectives would be most relevant for content
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Il` publishers?



a) collecting user information for sales teams to connect with potential leads
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b) selling products or services
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c) encourage engagement and frequent visitation
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d) all these options are equally relevant as business objectives for content publishers - Correct
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Answers c) encourage engagement and frequent visitation
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Il` The demographics and interest category information in Google Analytics comes from
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a) the DoubleClick third-party cookie
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b) Google Tag Manager
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c) survey data filled out by users
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,d) Information that you upload from your CRM
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e) The AdWords first-party cookie - Correct Answers a) the DoubleClick third-party cookie
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Il` When do Google Analytics Terms of Service permit sending personally identifying information
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Il` (PII) to Google?
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a) when encrypted
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b) in custom campaigns only
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c) never - Correct Answers c) never
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Il` A visitor comes to your site but stops looking at pages and generating events. Which of the
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Il` following will occur by default? Il` Il` Il` Il`




a) Google Analytics does not keep track of sessions by default
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b) The visitor's session expires after 5 minutes of inactivity
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c) The visitor's session expires once the visitor has exited your site
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d) The visitor's session expires after 30 minutes of inactivity - Correct Answers d) The visitor's
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session expires after 30 minutes of inactivity
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Il` Which of the following would you use to set up a custom alert?
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a) Intelligence
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b) Real-Time
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c) Conversions
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d) Content - Correct Answers a) Intelligence
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Il` Once your Google Analytics data has been processed, it can not be changed.
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, a) True Il`




b) False - Correct Answers a) True
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Il` When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
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a) users and sessions
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b) cohorts and interactions
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c) registered users and browsers
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d) purchasers and browsers - Correct Answers a) users and sessions
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Il` A session in Google Analytics consists of:
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a) The reports generated by users over a specific period of time
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b) Interactions or hits from a specific user for all time
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c) Interactions or hits from a specific user over a defined period of time
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d) A group of users getting together in person to discuss analytics - Correct Answers c)
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Interactions or hits from a specific user over a defined period of time
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Il` By default, an Analytics session ends when inactive for:
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a) 15 minutes
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b) 30 minutes
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c) 45 minutes
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d) 60 minutes - Correct Answers b) 30 minutes
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