MKT 3413 EXAM 1 2025 UPDATE QUESTIONS AND VERIFIED CORRECT
ANSWER ALREADY GRADED A+ (BRAND NEW VISION)
Which of the following best represents the disadvantages of conducting test markets as
discussed by your authors?
A) cost, competitor intervention, and government regulations of test markets
B) fallibility of results, cost, exposure of product/service to competition and ethical issues
C) cost, delay in getting to the market first, competitive awareness of the product/service
D) inability to test marketing mix variables
E) disadvantages were not discussed in your book - answersB
Which of the following is true of quantitative research?
A) It is sometimes referred to as "survey research."
B) It often involves a sizable representative sample of the population.
C) Data format and sources are clear and well defined.
D) Its purpose is very specific.
E) all of the above - answersE
How many general ways for organizing observations are there?
A) 2
B) 3
C) 4
D) 5
E) 6 - answersC
With ________, the researcher observes the effects or results of the behavior rather than the
behavior itself.
,A) indirect observation
B) disguised observation
C) undisguised research
D) direct observation
E) guided observation - answersA
Which of the following best illustrates one of the uses of marketing research, monitoring
marketing performance?
A) marketing research managers closely overseeing the work of subordinates in the marketing
research industry
B) tracking research that monitors how well products are performing in the marketplace
C) describing the return on investment of firms using/not using marketing research
D) providing closed circuit TV to monitor the actions of marketing researchers practicing in the
field
E) identifying opportunities and problems in the marketplace - answersB
The difference between basic research and applied research is that basic research is conducted
to:
A) determine the most effective advertising copy
B) determine the most appropriate price for new products
C) determine the most efficient distribution channels for products
D) expand our knowledge rather than solve a specific problem
E) determine the most desired features in new products - answersD
Which of the following deals with the role of MIS?
A) determine decision makers' information needs
B) acquire the needed information
C) distribute information to the decision makers in a form in which they can use it for decision
making
,D) distribute information to the decision makers at a time when they can use it for decision
making
E) all of the above - answersE
Which of the following is NOT one of the subsystems of the marketing information system?
A) internal reports
B) marketing intelligence
C) marketing decision support
D) marketing research
E) consumer information support system - answersE
What is the purpose of the "internal reports system" subsystem of the marketing information
system?
A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that
assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing,
receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems - answersC
Which of the following marketing information subsystems gathers information about events and
happenings "outside" the firm?
A) marketing research
B) marketing intelligence
C) internal reports system
D) consumer information support system
E) external environment reporting system - answersB
, Which of the following is the best definition for marketing?
A) Marketing is an organizational function and a set of business activities designed to make
profits.
B) Marketing is an organizational function and a set of processes for creating, communicating,
and delivering value to customers and for managing customer relationships in ways that benefit
the organization and its stakeholders.
C) Marketing is a business function and a process for determining the value customers desire in
order to gain profit for business organizations and to seek societal benefits through nonprofit
marketing.
D) Marketing is finding a hole and filling it while earning profitable dollars.
E) Marketing is the result of the equilibrium of supply, demand, marginal cost, and marginal
revenue. - answersB
Which of the following is most accurate?
A) Marketing is an attempt to create an exchange.
B) Marketing is an attempt to create long-term customer relationships.
C) Marketing is an attempt to create long-term customer relationships which will then likely
satisfy the organization's objectives.
D) Marketing is an attempt to earn profitable dollars.
E) Marketing is an attempt to gain customers from competitors while at least breaking even
profitwise. - answersC
According to the AMA definition of marketing, which of the following is true of marketing?
A) "Making the sale" should be considered the end of marketing.
B) Marketing is carried out for the benefit of the customer.
C) Marketing is carried out for the benefit of the stakeholders.
ANSWER ALREADY GRADED A+ (BRAND NEW VISION)
Which of the following best represents the disadvantages of conducting test markets as
discussed by your authors?
A) cost, competitor intervention, and government regulations of test markets
B) fallibility of results, cost, exposure of product/service to competition and ethical issues
C) cost, delay in getting to the market first, competitive awareness of the product/service
D) inability to test marketing mix variables
E) disadvantages were not discussed in your book - answersB
Which of the following is true of quantitative research?
A) It is sometimes referred to as "survey research."
B) It often involves a sizable representative sample of the population.
C) Data format and sources are clear and well defined.
D) Its purpose is very specific.
E) all of the above - answersE
How many general ways for organizing observations are there?
A) 2
B) 3
C) 4
D) 5
E) 6 - answersC
With ________, the researcher observes the effects or results of the behavior rather than the
behavior itself.
,A) indirect observation
B) disguised observation
C) undisguised research
D) direct observation
E) guided observation - answersA
Which of the following best illustrates one of the uses of marketing research, monitoring
marketing performance?
A) marketing research managers closely overseeing the work of subordinates in the marketing
research industry
B) tracking research that monitors how well products are performing in the marketplace
C) describing the return on investment of firms using/not using marketing research
D) providing closed circuit TV to monitor the actions of marketing researchers practicing in the
field
E) identifying opportunities and problems in the marketplace - answersB
The difference between basic research and applied research is that basic research is conducted
to:
A) determine the most effective advertising copy
B) determine the most appropriate price for new products
C) determine the most efficient distribution channels for products
D) expand our knowledge rather than solve a specific problem
E) determine the most desired features in new products - answersD
Which of the following deals with the role of MIS?
A) determine decision makers' information needs
B) acquire the needed information
C) distribute information to the decision makers in a form in which they can use it for decision
making
,D) distribute information to the decision makers at a time when they can use it for decision
making
E) all of the above - answersE
Which of the following is NOT one of the subsystems of the marketing information system?
A) internal reports
B) marketing intelligence
C) marketing decision support
D) marketing research
E) consumer information support system - answersE
What is the purpose of the "internal reports system" subsystem of the marketing information
system?
A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that
assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing,
receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems - answersC
Which of the following marketing information subsystems gathers information about events and
happenings "outside" the firm?
A) marketing research
B) marketing intelligence
C) internal reports system
D) consumer information support system
E) external environment reporting system - answersB
, Which of the following is the best definition for marketing?
A) Marketing is an organizational function and a set of business activities designed to make
profits.
B) Marketing is an organizational function and a set of processes for creating, communicating,
and delivering value to customers and for managing customer relationships in ways that benefit
the organization and its stakeholders.
C) Marketing is a business function and a process for determining the value customers desire in
order to gain profit for business organizations and to seek societal benefits through nonprofit
marketing.
D) Marketing is finding a hole and filling it while earning profitable dollars.
E) Marketing is the result of the equilibrium of supply, demand, marginal cost, and marginal
revenue. - answersB
Which of the following is most accurate?
A) Marketing is an attempt to create an exchange.
B) Marketing is an attempt to create long-term customer relationships.
C) Marketing is an attempt to create long-term customer relationships which will then likely
satisfy the organization's objectives.
D) Marketing is an attempt to earn profitable dollars.
E) Marketing is an attempt to gain customers from competitors while at least breaking even
profitwise. - answersC
According to the AMA definition of marketing, which of the following is true of marketing?
A) "Making the sale" should be considered the end of marketing.
B) Marketing is carried out for the benefit of the customer.
C) Marketing is carried out for the benefit of the stakeholders.
