MCS005 TEST 2 EXAM 2025 QUESTIONS
AND ANSWERS
-According to Christian Fuchs, can targeted advertising online be considered a form of relative
surplus value that is more efficient than advertising on older media? - ANS Yes, and is more
efficient than older media advertising. This is due to the more audience interact with media the
more targeted the advertisements become.
According to Christian Fuchs, do corporate social media sell user data as a commodity to
advertising clients at a price that is greater or less than the cost of the constant capital and the
variable capital the social media companies invested in? - ANS Infinitely greater
What/who, according to Christian Fuchs, is the "knowledge labour aristocracy"? -
ANS Knowledge labour aristocracy is relatively wealthy but exploited; wealth comes at the
expense of other workers.
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
, well paid software engineers, unpaid prosumers, highly exploited Foxconn factory workers,
labor exposed to toxic e-waste, slave labor for "conflict minerals"
Did Christian Fuchs argue for or against celebrating social media as participatory? -
ANS Against social media as participatory. Thinks participatory social media
theories/approaches are ideological. they ignore negative aspects of capitalism associated with
social media participation, help reproduce capitalis, and ignores key aspects of participatory
democracy.
According to d.m. boyd, did MySpace capitalize on the alienation of Friendster users? -
ANS yes
As discussed in class during the lecture on free speech, censorship and the digital commons -
based in part on the essay by Andrew Austin - what did people protest Facebook for back in
2008? - ANS Deleting posts of mothers breastfeeding their babies
Did Andrew Austin argue Facebook has a responsibility to police content on its site and to
remove users who post hateful messages? - ANS No
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
AND ANSWERS
-According to Christian Fuchs, can targeted advertising online be considered a form of relative
surplus value that is more efficient than advertising on older media? - ANS Yes, and is more
efficient than older media advertising. This is due to the more audience interact with media the
more targeted the advertisements become.
According to Christian Fuchs, do corporate social media sell user data as a commodity to
advertising clients at a price that is greater or less than the cost of the constant capital and the
variable capital the social media companies invested in? - ANS Infinitely greater
What/who, according to Christian Fuchs, is the "knowledge labour aristocracy"? -
ANS Knowledge labour aristocracy is relatively wealthy but exploited; wealth comes at the
expense of other workers.
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
, well paid software engineers, unpaid prosumers, highly exploited Foxconn factory workers,
labor exposed to toxic e-waste, slave labor for "conflict minerals"
Did Christian Fuchs argue for or against celebrating social media as participatory? -
ANS Against social media as participatory. Thinks participatory social media
theories/approaches are ideological. they ignore negative aspects of capitalism associated with
social media participation, help reproduce capitalis, and ignores key aspects of participatory
democracy.
According to d.m. boyd, did MySpace capitalize on the alienation of Friendster users? -
ANS yes
As discussed in class during the lecture on free speech, censorship and the digital commons -
based in part on the essay by Andrew Austin - what did people protest Facebook for back in
2008? - ANS Deleting posts of mothers breastfeeding their babies
Did Andrew Austin argue Facebook has a responsibility to police content on its site and to
remove users who post hateful messages? - ANS No
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
