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MCS 005 MIDTERM EXAM 2025 QUESTIONS AND ANSWERS

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Communication/mass communication/mass self-communication - ANS -communication: transmission of information from a source to a engager -mass communication: one source to multiple engagers -mass self-communication: one person (self) to multiple engagers Media convergence - ANS -when media tries to go to more ways to obtain the information -black box fallacy: the idea that everything will move towards that singular black box for access -the erosion of distinctions among media and the technological advancements Social functions of media: - ANS -surveillance: watch what is happening and be aware, fact oriented -interpretation: perspective oriented and provides interpretation MCS 005 MIDTERM EXAM 2025 QUESTIONS AND ANSWERS Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2 -values interpretation and transmission: transmits values and teaches socially normative behaviors. -entertainment Oligopoly, concentration of ownership - ANS -small group of companies own the majority of the production, distribution, and exhibition and how that functions to convey a message -concentration of media industries into a smaller number of industries -concentration of ownership: conglomeration and condensation of media outlets by non-media companies Audience fragmentation - ANS -narrowcasting: shifting your product to fit the expectations of a narrow community -niche marketing Hypercommercialism, product placement - ANS -place products into a some form of entertainment or feature. Fee collected. : mixing non-commercial and commercial content -products utilized in m

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MCS 005 MIDTERM EXAM 2025
QUESTIONS AND ANSWERS




Communication/mass communication/mass self-communication - ANS -communication:

transmission of information from a source to a engager


-mass communication: one source to multiple engagers


-mass self-communication: one person (self) to multiple engagers




Media convergence - ANS -when media tries to go to more ways to obtain the information


-black box fallacy: the idea that everything will move towards that singular black box for access


-the erosion of distinctions among media and the technological advancements




Social functions of media: - ANS -surveillance: watch what is happening and be aware, fact

oriented


-interpretation: perspective oriented and provides interpretation



Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1

, -values interpretation and transmission: transmits values and teaches socially normative

behaviors.


-entertainment




Oligopoly, concentration of ownership - ANS -small group of companies own the majority of

the production, distribution, and exhibition and how that functions to convey a message


-concentration of media industries into a smaller number of industries


-concentration of ownership: conglomeration and condensation of media outlets by non-media

companies




Audience fragmentation - ANS -narrowcasting: shifting your product to fit the expectations

of a narrow community


-niche marketing




Hypercommercialism, product placement - ANS -place products into a some form of

entertainment or feature. Fee collected.


: mixing non-commercial and commercial content


-products utilized in media and how they are presented



Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2

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