SMPS CPSM Exam Newest 2025 Complete 150
Questions And Correct Answers (Verified Answers)
|Already Graded A+
Primary Research - answers -:Original research you conduct yourself, such as survey of clients in a
specific market. The questions and the format are created by you.
Con: costly and time consuming
Project Specific Resumes - answers -:Highlighting each team members' strengths in terms of a
specific project. Keep to one or two pages and give the following information: Project Role,
Relevant Experience, Special Registrations and Certifications, and Educational Background.
Press Release - answers -:Concise narrative of event, information, or happening that is targeted
to a specific media in an effort to receive media attention for your firm, event, organization, etc.
Research - answers -:A systematic investigation in a field of knowledge to discover facts or
principles or to describe and understand situations in order to test information.
• A method of analyzing what HAS BEEN.
• A method of analyzing what IS NOW.
• A method of projecting knowledge to determine what MIGHT BE.
Rain Making - answers -:The process of creating sales opportunities. Attracting new clients /
bringing in work for your firm.
Rainmakers - answers -:Rainmakers are professional who:
,1. Generate leads for new business. That is, they go out and create opportunities to talk with
prospective clients about problems they can help solve. They don't wait for the phone to ring,
they go out and find business.
2. Turn a portion of these leads into new business with their selling skills. To be a true
rainmaker, they must generate enough business to keep many others in their firms employed.
Related to Goals and Objectives - answers -:All media activity and printed materials and PR
activities must relate to the firm's goals / objectives for the PR activities. Specific not vague.
Repeat Client - answers -:The marketing effort should never be with the intent to get projects
only. It is important you build a long term relationship with these clients, even if you don't get
every job. The marketing program needs to incorporate the owner's perspective to ensure long-
term relationships. If you are working to fit the immediate need, you may do that successfully
but it will not result in repeat client opportunities.
Rifle Approach - answers -:A focus on targeted markets, clients, etc. based on identifying,
pursuing and capturing specific work that fits the marketing plan.
RFQ/Request for Quote/Request for Qualifications - answers -:Often used to prequalify a firm
RFP/Request for Proposal - answers -:Often the second stage to procurement and may include
financial information.
Staff Utilization Ratio - answers -:Ratio of total direct labor (raw salary) to its total labor (all
salaries including benefits). Industry standard is 60 - 65%.
Scope of Work - answers -:An important contract provision. A detailed description of fees,
timelines, deliverables - the more detailed the better.
, Success Measures - answers -:Internal marketing audit to measure success of marketing
activities:
1. Determine fees sold for the past two fiscal years, fee earned for the past two fiscal years, net
backlog for two fiscal years
2. Analyze fees sold, fees earned and backlog for two years
3. Determine from new backlog weeks/months of work
4. Analyze the past client list and project new client penetration
5. Review the quality and credibility of firm services
6. Evaluate the current and recent sales efforts
7. Analyze pr/brochure/proposal support to marketing
8. Review the marketing/communications budget for the past two years.
SOQ/Statement of Qualifications - answers -:This is the response to the RFQ or RFP. Can be
general or specific. Term is often interchangeable with proposal.
Secondary Research - answers -:This is research that already exists. It has been done by an
institution and may be specific for your needs., i.e. ENR's Top 500 Design Firms.
Cons: too much and may have mistakes
SWOT Analysis - answers -:A strategic research tool used to identify strengths, weaknesses,
opportunities and threats of any given variable.
Building relationships helps you to get more information and to know your client better.
SWOT Analysis - answers -:Used to gain a clear understanding of the internal and external
conditions of the firm and the market place. The process includes a thorough analysis of the
firm's strengths and weaknesses as well as identifying external opportunities (demographic,
Questions And Correct Answers (Verified Answers)
|Already Graded A+
Primary Research - answers -:Original research you conduct yourself, such as survey of clients in a
specific market. The questions and the format are created by you.
Con: costly and time consuming
Project Specific Resumes - answers -:Highlighting each team members' strengths in terms of a
specific project. Keep to one or two pages and give the following information: Project Role,
Relevant Experience, Special Registrations and Certifications, and Educational Background.
Press Release - answers -:Concise narrative of event, information, or happening that is targeted
to a specific media in an effort to receive media attention for your firm, event, organization, etc.
Research - answers -:A systematic investigation in a field of knowledge to discover facts or
principles or to describe and understand situations in order to test information.
• A method of analyzing what HAS BEEN.
• A method of analyzing what IS NOW.
• A method of projecting knowledge to determine what MIGHT BE.
Rain Making - answers -:The process of creating sales opportunities. Attracting new clients /
bringing in work for your firm.
Rainmakers - answers -:Rainmakers are professional who:
,1. Generate leads for new business. That is, they go out and create opportunities to talk with
prospective clients about problems they can help solve. They don't wait for the phone to ring,
they go out and find business.
2. Turn a portion of these leads into new business with their selling skills. To be a true
rainmaker, they must generate enough business to keep many others in their firms employed.
Related to Goals and Objectives - answers -:All media activity and printed materials and PR
activities must relate to the firm's goals / objectives for the PR activities. Specific not vague.
Repeat Client - answers -:The marketing effort should never be with the intent to get projects
only. It is important you build a long term relationship with these clients, even if you don't get
every job. The marketing program needs to incorporate the owner's perspective to ensure long-
term relationships. If you are working to fit the immediate need, you may do that successfully
but it will not result in repeat client opportunities.
Rifle Approach - answers -:A focus on targeted markets, clients, etc. based on identifying,
pursuing and capturing specific work that fits the marketing plan.
RFQ/Request for Quote/Request for Qualifications - answers -:Often used to prequalify a firm
RFP/Request for Proposal - answers -:Often the second stage to procurement and may include
financial information.
Staff Utilization Ratio - answers -:Ratio of total direct labor (raw salary) to its total labor (all
salaries including benefits). Industry standard is 60 - 65%.
Scope of Work - answers -:An important contract provision. A detailed description of fees,
timelines, deliverables - the more detailed the better.
, Success Measures - answers -:Internal marketing audit to measure success of marketing
activities:
1. Determine fees sold for the past two fiscal years, fee earned for the past two fiscal years, net
backlog for two fiscal years
2. Analyze fees sold, fees earned and backlog for two years
3. Determine from new backlog weeks/months of work
4. Analyze the past client list and project new client penetration
5. Review the quality and credibility of firm services
6. Evaluate the current and recent sales efforts
7. Analyze pr/brochure/proposal support to marketing
8. Review the marketing/communications budget for the past two years.
SOQ/Statement of Qualifications - answers -:This is the response to the RFQ or RFP. Can be
general or specific. Term is often interchangeable with proposal.
Secondary Research - answers -:This is research that already exists. It has been done by an
institution and may be specific for your needs., i.e. ENR's Top 500 Design Firms.
Cons: too much and may have mistakes
SWOT Analysis - answers -:A strategic research tool used to identify strengths, weaknesses,
opportunities and threats of any given variable.
Building relationships helps you to get more information and to know your client better.
SWOT Analysis - answers -:Used to gain a clear understanding of the internal and external
conditions of the firm and the market place. The process includes a thorough analysis of the
firm's strengths and weaknesses as well as identifying external opportunities (demographic,
