2025 – S1 – COM2611 – ASSESSMENT 2 – Q&A
Assessment 2
Started on Thursday, 17 April 2025,
State Finished
Completed on Thursday, 17 April 2025,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00
Question 1
What are the outcomes of IC?
1.
Profit
2.
Loyalty
3.
Stakeholder relationships, favourable corporate reputation and consistent, unified
perception of the corporate brand.
4.
None of the above.
Feedback
Your answer is correct.
The correct answer is: Stakeholder relationships, favourable corporate reputation
and consistent, unified perception of the corporate brand.
Question 2
A Facebook user updates her status with the news that she is expecting a baby. A
few minutes later, she receives advertisements for diapers, bottles, strollers, and
other baby products. Of which type of data-driven advertisement is this an example?
1.
Beacon and apps advertising
1
Assessment 2
Started on Thursday, 17 April 2025,
State Finished
Completed on Thursday, 17 April 2025,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00
Question 1
What are the outcomes of IC?
1.
Profit
2.
Loyalty
3.
Stakeholder relationships, favourable corporate reputation and consistent, unified
perception of the corporate brand.
4.
None of the above.
Feedback
Your answer is correct.
The correct answer is: Stakeholder relationships, favourable corporate reputation
and consistent, unified perception of the corporate brand.
Question 2
A Facebook user updates her status with the news that she is expecting a baby. A
few minutes later, she receives advertisements for diapers, bottles, strollers, and
other baby products. Of which type of data-driven advertisement is this an example?
1.
Beacon and apps advertising
1
