PS51005B: Psychology of the Person – Week 19 Lecture Notes: Social Influence II – Majority & Minority Influence (Goldsmiths BSc Psychology)

These notes summarise Week 19 of PS51005B: Psychology of the Person, focusing on the psychological processes behind majority and minority influence. Includes core models and studies on conformity, innovation, and social change. Topics covered: • Definitions and differences between majority and minority influence • Key study: Moscovici’s blue-green slide experiment • Hogg & Vaughan’s three influence modalities: conformity, normalisation, innovation • Theoretical models: • Genetic model of social influence • Conversion theory • Convergent-divergent theory (Nemeth) • Factors that impact influence: consistency, autonomy, flexibility • Public vs private attitude change • Multiple choice questions included Ideal for: • Psychology students revising social influence theories • Coursework on group processes and attitude change • Exam prep on conformity, innovation, and minority impact