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PS51005B: Psychology of the Person – Week 18 Lecture Notes: Social Influence I (Goldsmiths BSc Psychology)

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These notes summarise Week 18 of PS51005B: Psychology of the Person, covering key theories and classic studies in social influence. The lecture explores how people respond to conformity, compliance, and obedience, and the psychological factors that shape these responses. Topics covered: • Definitions of social influence, conformity, compliance, and obedience • Classic studies: • Sherif’s autokinetic effect • Asch’s line judgement task • Milgram’s obedience study • Zimbardo’s Stanford Prison Experiment • Theoretical explanations: normative, informational, and referent informational influence • Group factors: size, unanimity, social pressure, authority, interdependence • Cultural and gender influences on conformity • Multiple choice revision questions included Ideal for: • Students preparing for social psychology exams • Revision on classic experiments and influence theories • Essays exploring why and when people conform or obey

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Year 1 -
Undergrad
PS51005B: The
Psychology of the Person


Social Influence I

Session Aims

Understand the key components of social influence
Explore classic studies of conformity, compliance, and obedience
Learn about contextual and group-related factors
Understand normative, informational, and referent informational influence



What Is Social Influence?

“The scientific study of the way in which people’s thoughts, feelings and behaviours are influenced by the real or
imagined presence of others.” — Aronson et al. (2018); Hogg & Vaughan (2018); Sutton & Douglas (2013)

Social influence affects how we think, feel, and act in the presence of others.



Key Types of Social Influence

Type Description


Conformity Aligning with external norms (Sutton & Douglas,
2013)


Compliance Doing what is asked, often without internal
agreement


Obedience Following instructions from authority figures

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Uploaded on
June 30, 2025
Number of pages
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Written in
2021/2022
Type
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Professor(s)
Prof. yulia kovas
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