1. Marketing ANS >>> The activity, set of institutions and processes for creating,
capturing, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
American Marketing Association Def
2. Exchange ANS >>> Involves obtaining a desired product from someone by
offering some- thing in return.
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, 3. Transaction ANS >>> Involves at least two things of value, agreed-upon
conditions, a time of agreement, and a place of agreement.
4. Two Views of Marketing ANS >>> Micro-environment and Macro-environment
5. Micro-environment ANS >>> - Product, Price, Place, and Promotion.
- Controllable
6. Macro-environment ANS >>> - Laws and Policies
- Demographics
- Social Values
- Technology
- Economy
(Uncontrollable)
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, 7. What can be marketed ? ANS >>> Goods, services, experiences, events,
persons, places, properties, organizations, information, ideas.
8. Marketing management ANS >>> The activities necessary to achieve the
marketing ob- jectives.
9. Marketing Manager Job description ANS >>>
Planning Implementing
Monitoring
Adjusting
10. Marketing Strategy ANS >>> The way that a company goes about reaching the
desired outcomes needed to do business.
According to American Marketing Association this involves variables such as the
marketing mix, target market, positioning, and marketing related expenses
11. The Marketing Mix ANS >>> Product, Price, Place, Promotion
12. Product ANS >>> The goods, services or combination of both that are the main
offerings to meet the customers' needs
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, 13. Price ANS >>> Perceived value that a customer sees in terms of giving money
in return for a product
14. Place ANS >>> How a product is distributed in the marketplace
15. Promotion ANS >>> The marketing communications that tell potential
customers about the product
16. SWOT Analysis ANS >>> Strengths (Internal Factor) Weaknesses (Internal
Factors) Op- portunities (External Factors), and Threats (External Factors)
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capturing, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
American Marketing Association Def
2. Exchange ANS >>> Involves obtaining a desired product from someone by
offering some- thing in return.
mailto:https://www.stuvia.com/en-us/user/techgrades
, 3. Transaction ANS >>> Involves at least two things of value, agreed-upon
conditions, a time of agreement, and a place of agreement.
4. Two Views of Marketing ANS >>> Micro-environment and Macro-environment
5. Micro-environment ANS >>> - Product, Price, Place, and Promotion.
- Controllable
6. Macro-environment ANS >>> - Laws and Policies
- Demographics
- Social Values
- Technology
- Economy
(Uncontrollable)
mailto:https://www.stuvia.com/en-us/user/techgrades
, 7. What can be marketed ? ANS >>> Goods, services, experiences, events,
persons, places, properties, organizations, information, ideas.
8. Marketing management ANS >>> The activities necessary to achieve the
marketing ob- jectives.
9. Marketing Manager Job description ANS >>>
Planning Implementing
Monitoring
Adjusting
10. Marketing Strategy ANS >>> The way that a company goes about reaching the
desired outcomes needed to do business.
According to American Marketing Association this involves variables such as the
marketing mix, target market, positioning, and marketing related expenses
11. The Marketing Mix ANS >>> Product, Price, Place, Promotion
12. Product ANS >>> The goods, services or combination of both that are the main
offerings to meet the customers' needs
mailto:https://www.stuvia.com/en-us/user/techgrades
, 13. Price ANS >>> Perceived value that a customer sees in terms of giving money
in return for a product
14. Place ANS >>> How a product is distributed in the marketplace
15. Promotion ANS >>> The marketing communications that tell potential
customers about the product
16. SWOT Analysis ANS >>> Strengths (Internal Factor) Weaknesses (Internal
Factors) Op- portunities (External Factors), and Threats (External Factors)
mailto:https://www.stuvia.com/en-us/user/techgrades
