MKT 205 Marketing Plan Strategy
Shelby D Farris
MKT 205: Marketing Strategies
Southern New Hampshire University
Prof. Amy Pinsk
Product Selection
Chocolate Bliss Healthy Carob Bars
Persona
My persona wants the product to be a healthy alternative to help in weight management and possibly
include energy benefits.
Persona (Target Market)
Demographic Characteristics
Name/Age/Gender: Jennifer, age 32. White, female.
Marital Status/Family: Single and unmarried, with two school-age children, ages 8 and 12.
Education: Associate degree plus some additional online courses.
Career/Income: Jennifer works from home on her computer as a customer service agent making
$42,000 a year and has recently started freelancing as a ‘side-gig’ for extra income.
Geographic Info: Jennifer lives on the East Coast of the United States, specifically in South Carolina, in
a 3-bedroom rental home.
Psychographic Characteristics
Buying Behaviors: Jennifer’s buying behavior changed drastically throughout and after the pandemic.
Before the pandemic- Jennifer often went to her local mass supermarket- Walmart, to do the majority of
her shopping. She bought her food, groceries, home supplies, office supplies, most of her and her
children’s clothing, and her children’s toys and school supplies all from the same mass retailer. She
believes in Walmart’s “everyday low prices,” as price and time are two very important aspects to her
buying behaviors. Jennifer prefers using online shopping methods such as Walmart Pick-Up, in which
she orders groceries and home supplies online and then picks them all up in the parking lot of her local
Walmart. Jennifer started using Amazon for a lot of her other less-regular purchases since the pandemic,
such as clothes or birthday/Christmas gifts or necessary furniture purchases, etc. She tends to look for
trends, deals, sales, and coupons on social media.
Hobbies/Interests: The hobbies and interests of my persona pre-pandemic were family activities, going
to children's sports and school events, online activities such as participating in online groups through
Shelby D Farris
MKT 205: Marketing Strategies
Southern New Hampshire University
Prof. Amy Pinsk
Product Selection
Chocolate Bliss Healthy Carob Bars
Persona
My persona wants the product to be a healthy alternative to help in weight management and possibly
include energy benefits.
Persona (Target Market)
Demographic Characteristics
Name/Age/Gender: Jennifer, age 32. White, female.
Marital Status/Family: Single and unmarried, with two school-age children, ages 8 and 12.
Education: Associate degree plus some additional online courses.
Career/Income: Jennifer works from home on her computer as a customer service agent making
$42,000 a year and has recently started freelancing as a ‘side-gig’ for extra income.
Geographic Info: Jennifer lives on the East Coast of the United States, specifically in South Carolina, in
a 3-bedroom rental home.
Psychographic Characteristics
Buying Behaviors: Jennifer’s buying behavior changed drastically throughout and after the pandemic.
Before the pandemic- Jennifer often went to her local mass supermarket- Walmart, to do the majority of
her shopping. She bought her food, groceries, home supplies, office supplies, most of her and her
children’s clothing, and her children’s toys and school supplies all from the same mass retailer. She
believes in Walmart’s “everyday low prices,” as price and time are two very important aspects to her
buying behaviors. Jennifer prefers using online shopping methods such as Walmart Pick-Up, in which
she orders groceries and home supplies online and then picks them all up in the parking lot of her local
Walmart. Jennifer started using Amazon for a lot of her other less-regular purchases since the pandemic,
such as clothes or birthday/Christmas gifts or necessary furniture purchases, etc. She tends to look for
trends, deals, sales, and coupons on social media.
Hobbies/Interests: The hobbies and interests of my persona pre-pandemic were family activities, going
to children's sports and school events, online activities such as participating in online groups through
