ADV 281 Exam 1 Questions With Correct
Answers
the |role |of |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |the |strategy |of |advertising
(2) |informs |about |insights
(3) |connects |consumers |and |brands
(4) |NOT |to |prove |a |particular |point
the |research |planning |process |- |CORRECT |ANSWER✔✔-(1) |define |the |problem
(2) |justify |research
(3) |identify |information |needs
the |need |for |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |a |competitive |tool
(2) |helps |prevents |mistakes
research |benefits |- |CORRECT |ANSWER✔✔-(1) |identifies |consumers
(2) |spawns |new |ideas
(3) |improves |current |stuff
(4) |points |out |problems
(5) |monitors |activity
(6) |develops |communication
the |use |of |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |credibility
(2) |examining |audiences
(3) |studying |ad |messages
(4) |studying |the |media
, (5) |studying |our |outcomes
account |planning |concept |- |CORRECT |ANSWER✔✔-(1) |getting |ad |rights
(2) |research |and |work |with |client
(3) |mostly |qualitative |research
applied |research |vs. |basic |research |- |CORRECT |ANSWER✔✔-applied |= |exploratory, |ad |research
basic |= |pure |curiosity, |academic
independent |variables |- |CORRECT |ANSWER✔✔-the |predictor |/ |explanatory |variable
dependent |variables |- |CORRECT |ANSWER✔✔-the |outcome |variable
extraneous |variables |- |CORRECT |ANSWER✔✔-the |confounding |variable, |the |one |you |don't |
expect |to |happen
validity |vs. |reliability |- |CORRECT |ANSWER✔✔-validity |= |the |"goodness", |hitting |the |bullseye
reliability |= |consistency
external |validity |- |CORRECT |ANSWER✔✔-can |our |results |be |applied |to |the |general |
population?
internal |validity |- |CORRECT |ANSWER✔✔-did |we |find |out |what |we |wanted |to |find |out?
hypothesis |- |CORRECT |ANSWER✔✔-can't |exactly |be |proven |by |evidence, |but |is |supported |by |
it, |being |falsifiable
Answers
the |role |of |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |the |strategy |of |advertising
(2) |informs |about |insights
(3) |connects |consumers |and |brands
(4) |NOT |to |prove |a |particular |point
the |research |planning |process |- |CORRECT |ANSWER✔✔-(1) |define |the |problem
(2) |justify |research
(3) |identify |information |needs
the |need |for |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |a |competitive |tool
(2) |helps |prevents |mistakes
research |benefits |- |CORRECT |ANSWER✔✔-(1) |identifies |consumers
(2) |spawns |new |ideas
(3) |improves |current |stuff
(4) |points |out |problems
(5) |monitors |activity
(6) |develops |communication
the |use |of |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |credibility
(2) |examining |audiences
(3) |studying |ad |messages
(4) |studying |the |media
, (5) |studying |our |outcomes
account |planning |concept |- |CORRECT |ANSWER✔✔-(1) |getting |ad |rights
(2) |research |and |work |with |client
(3) |mostly |qualitative |research
applied |research |vs. |basic |research |- |CORRECT |ANSWER✔✔-applied |= |exploratory, |ad |research
basic |= |pure |curiosity, |academic
independent |variables |- |CORRECT |ANSWER✔✔-the |predictor |/ |explanatory |variable
dependent |variables |- |CORRECT |ANSWER✔✔-the |outcome |variable
extraneous |variables |- |CORRECT |ANSWER✔✔-the |confounding |variable, |the |one |you |don't |
expect |to |happen
validity |vs. |reliability |- |CORRECT |ANSWER✔✔-validity |= |the |"goodness", |hitting |the |bullseye
reliability |= |consistency
external |validity |- |CORRECT |ANSWER✔✔-can |our |results |be |applied |to |the |general |
population?
internal |validity |- |CORRECT |ANSWER✔✔-did |we |find |out |what |we |wanted |to |find |out?
hypothesis |- |CORRECT |ANSWER✔✔-can't |exactly |be |proven |by |evidence, |but |is |supported |by |
it, |being |falsifiable
