Attempt)
Pharmaceuticals are arguably the most socially important healthcare
product - answers>true
Pharmaceutical deveoplment is a big-risk undertaking, in which many
promising leads prove disappointing - answers>true
Pharmaceutical sales are highest in which geographical regions -
answers>The U.S., Western Europe, and Japan
The U.S. accounts for about ____ of the world's pharmaceutical
revenues - answers>50%
Which off the following has fueled recent growth in the pharmaceutical
industry - answers>population growth and increased life expectancies
According to your manual, which statement accurately describes the
predicted relationship between pharmaceutical companies and
genomic research facilities - answers>partnerships between
pharmaceuitcal companies and genomic companies will not prove
immediately profitable
prescription drug therapy is not cost-effective for insurance companies
and healthcare providers - answers>false
,the high price of healthcare is explained by the high price of medicines -
answers>false
one of the oldest and least efffective pharmaceutical marjeting
techniques is DTC (direct-to-consumer) advertising - answers>false
what influences the number of districts in a region - answers>the
region's population
what is an example of the regionalization off healthcare delivery
systems - answers>California and Florida have difffernet perscription
reimbursment policies
the heart of pharmaceutical sales is the regional manager -
answers>false
most DMs did not start as representatives - answers>false
how many territories are in a typical district - answers>8 to 12
what is the most effective method for grabbing market share -
answers>comparative selling
,pharmaceutical reps mainly visit pharmacies - answers>false
it usually only takes 1-2 calls to a physician before he or she commits to
prescribing your product - answers>false
the pharmacist may dispense a product other than what the physician
prescribed - answers>true
according to chapter 12 of your manual, which of the following would
classify as "payers" - answers>employers
according to your manual, what defines "ethical pharmaceutical
companies - answers>researching and developing novel drugs
one of the most diappointing results of the pharmaceutical industry's
continued investment in R & D is the few new drugs being approved
and in development - answers>false
thanks to modern medicines, how long are people newly diagnosed
with HIV expected to live - answers>another 50 years
how much has the average american lifespan increased since 1890 -
answers>almost 30 years
, what is a treatment group - answers>A group of patients assigned to
receive a specified treatment
what is the main difference between a blinded and double-blinded
study - answers>in a double blinded study, neither the study staff nor
the study participants know which subjects are in the experimental
group and which are in the control
what does "asymptomatic" mean - answers>not exhibiting signs or
symptoms
what term denotes the study of bodily functions (as opposed to
structures) - answers>physiology
In its broadest definition, a drug is any substance that produces a
physical or psychological change in the body - answers>true
how does the federal food, drug and cosmetic act (FFDCA) define a drug
- answers>any substance intended for use in the diagnosis, cure,
mitigation, treatment or prevention off disease, or a substance other
than food intended to affect the structure or function of the body
which statement about vitamins is correct - answers>most of the bodys
required vitamins must be taken in from outside the body