BA 3900 Final Chapter 13 Exam Study Guide
the commutation practice that occurs across international borders - answer What is the
international communication process?
- Feel respected
- Give or get information
- Avoid some expected discomfort
- Vent
- Cause change and/or action
- Create excitement- end borden - answer What is the correct sequence?
encoding message interpreted into meaning - answer What is decoding?
message translating into appropriate meaning - answer What is encoding?
- Getting the product to foreign markets
- Distributing the products within each market - answer What are the two functions of
distribution channels?
the number of intermediaries between the producer and the consumer - answer What is
Channel length?
- Tends to be concentrated in developed countries
- Very fragmented in many developing countries - answer What are the characteristics
of retail concentration?
- An exclusive channel is one in which a manufacturer grants the right to sell its product
to only or a limited number of resellers
- Intensive channel which a producer grants the right to sell its product to many
resellers - answer What are the different degrees of exposure?
- Elastic demand- a small change in price produces a large change in demand
- e.g.: furniture, motor vehicles
- Inelastic demand- a large change in price produces only a small change in demand
- gas, electricity - answer What are the two general pricing strategies? Know more in
details for each of them.
the commutation practice that occurs across international borders - answer What is the
international communication process?
- Feel respected
- Give or get information
- Avoid some expected discomfort
- Vent
- Cause change and/or action
- Create excitement- end borden - answer What is the correct sequence?
encoding message interpreted into meaning - answer What is decoding?
message translating into appropriate meaning - answer What is encoding?
- Getting the product to foreign markets
- Distributing the products within each market - answer What are the two functions of
distribution channels?
the number of intermediaries between the producer and the consumer - answer What is
Channel length?
- Tends to be concentrated in developed countries
- Very fragmented in many developing countries - answer What are the characteristics
of retail concentration?
- An exclusive channel is one in which a manufacturer grants the right to sell its product
to only or a limited number of resellers
- Intensive channel which a producer grants the right to sell its product to many
resellers - answer What are the different degrees of exposure?
- Elastic demand- a small change in price produces a large change in demand
- e.g.: furniture, motor vehicles
- Inelastic demand- a large change in price produces only a small change in demand
- gas, electricity - answer What are the two general pricing strategies? Know more in
details for each of them.
