LVMH Conglomerate Final Questions
The circular economy is a free market system in which temporary positions are
common and organisations hire independent workers for short-term
commitments - ✔ ✔ - False
The goal of the IME (Institut des Metiers d' Excellence) is to - ✔ ✔
- Transmit savoir-faire
Which of the following statements are Guerlain's nature-driven guiding
principles? - ✔ ✔ - - Innovating sustainably
-Acting for climate
-Preserving biodiversity
-Creating positive social impact
According to Fabrizio Buonamassa from Bulgari, design can be seen as art
applied to industry - ✔ ✔ - Yes
According to Alice Litscher, what are the 3 steps of the creative process ? - ✔
✔ - Collecting - Experimental- Making
,At Louis Vuitton, what does every design project start with ? - ✔ ✔
- Researching
What fields are included in the ASCEND framework presented by Thomas
Serdan which organises the understanding of creativity? - ✔ ✔
- Arts, Science, Engineering, Design
When creating a new perfume, Thierry Wasser first tries to - ✔ ✔
- Understand where the concept of the perfume comes from.
According to Carole Blidé, her first role as marketing and communication
Director for Veuve Clicquot is to - ✔ ✔ Correct - engage customers
and make Veuve Clicquot the most desirable Champagne brand
At Louis Vuitton, the visual studio tram puts sustainability at the heart of design
& process by - ✔ ✔ - - Re-using existing materials
- Re-using previous schemes in new incarnations
- Questioning materials & production techniques
A brand DNA is based on - ✔ ✔ - - Heritage
- Values
, In store, decoration is the only element that will allow the customer to feel the
brand's DNA - ✔ ✔ - No
Among the following, which ones are features of product superiority according
to Anne Michaut from HEC Paris ? - ✔ ✔ - - Exceptional
Design
- Craftsmanship
According to Sonja Prokopec, when talking about codes, luxury consumers are
now looking for - ✔ ✔ - More discreet ways of expressing
themselves
Experimental marketing is a must have today for brands. To engage customers,
brands have to - ✔ ✔ - - Delight them
- Immerse them
- Entertain them
The brand has to always modernize following the evolving demands of the
customers, even if it means sacrificing some of its history and legacy. - ✔ ✔
- False
The circular economy is a free market system in which temporary positions are
common and organisations hire independent workers for short-term
commitments - ✔ ✔ - False
The goal of the IME (Institut des Metiers d' Excellence) is to - ✔ ✔
- Transmit savoir-faire
Which of the following statements are Guerlain's nature-driven guiding
principles? - ✔ ✔ - - Innovating sustainably
-Acting for climate
-Preserving biodiversity
-Creating positive social impact
According to Fabrizio Buonamassa from Bulgari, design can be seen as art
applied to industry - ✔ ✔ - Yes
According to Alice Litscher, what are the 3 steps of the creative process ? - ✔
✔ - Collecting - Experimental- Making
,At Louis Vuitton, what does every design project start with ? - ✔ ✔
- Researching
What fields are included in the ASCEND framework presented by Thomas
Serdan which organises the understanding of creativity? - ✔ ✔
- Arts, Science, Engineering, Design
When creating a new perfume, Thierry Wasser first tries to - ✔ ✔
- Understand where the concept of the perfume comes from.
According to Carole Blidé, her first role as marketing and communication
Director for Veuve Clicquot is to - ✔ ✔ Correct - engage customers
and make Veuve Clicquot the most desirable Champagne brand
At Louis Vuitton, the visual studio tram puts sustainability at the heart of design
& process by - ✔ ✔ - - Re-using existing materials
- Re-using previous schemes in new incarnations
- Questioning materials & production techniques
A brand DNA is based on - ✔ ✔ - - Heritage
- Values
, In store, decoration is the only element that will allow the customer to feel the
brand's DNA - ✔ ✔ - No
Among the following, which ones are features of product superiority according
to Anne Michaut from HEC Paris ? - ✔ ✔ - - Exceptional
Design
- Craftsmanship
According to Sonja Prokopec, when talking about codes, luxury consumers are
now looking for - ✔ ✔ - More discreet ways of expressing
themselves
Experimental marketing is a must have today for brands. To engage customers,
brands have to - ✔ ✔ - - Delight them
- Immerse them
- Entertain them
The brand has to always modernize following the evolving demands of the
customers, even if it means sacrificing some of its history and legacy. - ✔ ✔
- False
