ENGELS
+ woorden quizlet
UNIT 1: WHAT IS BUSINESS ENGLISH
1 SITUATIONS IN BUSINESS ENGLISH
Write: to write emails, resumes
Read: read important documents, reports
Listen: listen to the boss
Speak: to present, do calls
2 DEFINITIONS
Managing: allocating resources to meet goals
Mission statement: the reason of being for a company the answer to the
question: why we
exist as an organization.
Bottom line: 1. Are we making profit? The bottom line of a profit /
loss account. 2. The
mail message, it comes down to it
GDP: gross domestic product => value of all product & services in
between a
control border produced
GNP: gross national product => value of all product & services
produced by a
country’s people wherever located
Business cycle: refers to change in the economy or the rise and fall of GDP
over time.
Growth: is the part where de GDP rises
Peak: the GDP is at his highest point
Trough: point where the GDP is at his lowest (prices are low and
minimal
economic activities)
Recovery: the GDP rises again after a trough
Swing: is a shift in the GDP’s condition
1
,Expansion: is the part of the business cycle when GDP increases
Recession: part of the business cycle when GDP decreases for two
consecutive
Quarters
Depression: is a serious recession that last more than 2 year
involves high
unemployment & low output & investment
Trade balance: difference between in & exports
Trade deficit: company imports more than exports.
Trade surplus: company exports more than imports
Difference between recession and depression:
Recession => 2 consecutive quarters
Depression => > 2 year
Difference between microeconomics and macroeconomics:
Microeconomics => small scale
Macroeconomics => worldwide
3 TYPICAL VOCABULARY
Advertising agency: business dedicated to planning, creating, handling, ads,
promo,
marketing for its clients.
Account manager: responsible for the management of sales and
relationships with
customers.
Assembly line: a series of workers and machinery by which a succession of
identical
items is progressively assembled.
Brand awareness: the extent to which consumers are familiar with the
qualities of image of
a brand of goods or services.
Core business: primary area of activity of a company.
Human resources: department of a business that deals with hiring,
administration, and t
raining of staff
2
, Mission statement: the reason of existence the reason of being for a
company.
Product launch: a company launches a new product in the market sends out.
Real estate: ‘Immo’, property consisting of land or buildings =
‘vastgoed’
Trade balance: the difference between how much it imports and exports.
UNIT 2: THE MARKET AND GLOBALIZATION
Goods: physical object like computers, mobile, phones, …
Services: non-physical object like banking, transport, advertising, …
1 FASES IN THE GLOBALIZATION
Advantages and disadvantages of globalization
Disadvantages => eliminating jobs because of automatization /
decreases spread
between rich & poor
Advantaged => automatization: quick & cheap / more import / more trade
2 DEFINITIONS
Global citizen: someone who sees himself as being part of an emerging world
community and whose actions help define this community
value and practices.
Global: relating in the whole world.
3
+ woorden quizlet
UNIT 1: WHAT IS BUSINESS ENGLISH
1 SITUATIONS IN BUSINESS ENGLISH
Write: to write emails, resumes
Read: read important documents, reports
Listen: listen to the boss
Speak: to present, do calls
2 DEFINITIONS
Managing: allocating resources to meet goals
Mission statement: the reason of being for a company the answer to the
question: why we
exist as an organization.
Bottom line: 1. Are we making profit? The bottom line of a profit /
loss account. 2. The
mail message, it comes down to it
GDP: gross domestic product => value of all product & services in
between a
control border produced
GNP: gross national product => value of all product & services
produced by a
country’s people wherever located
Business cycle: refers to change in the economy or the rise and fall of GDP
over time.
Growth: is the part where de GDP rises
Peak: the GDP is at his highest point
Trough: point where the GDP is at his lowest (prices are low and
minimal
economic activities)
Recovery: the GDP rises again after a trough
Swing: is a shift in the GDP’s condition
1
,Expansion: is the part of the business cycle when GDP increases
Recession: part of the business cycle when GDP decreases for two
consecutive
Quarters
Depression: is a serious recession that last more than 2 year
involves high
unemployment & low output & investment
Trade balance: difference between in & exports
Trade deficit: company imports more than exports.
Trade surplus: company exports more than imports
Difference between recession and depression:
Recession => 2 consecutive quarters
Depression => > 2 year
Difference between microeconomics and macroeconomics:
Microeconomics => small scale
Macroeconomics => worldwide
3 TYPICAL VOCABULARY
Advertising agency: business dedicated to planning, creating, handling, ads,
promo,
marketing for its clients.
Account manager: responsible for the management of sales and
relationships with
customers.
Assembly line: a series of workers and machinery by which a succession of
identical
items is progressively assembled.
Brand awareness: the extent to which consumers are familiar with the
qualities of image of
a brand of goods or services.
Core business: primary area of activity of a company.
Human resources: department of a business that deals with hiring,
administration, and t
raining of staff
2
, Mission statement: the reason of existence the reason of being for a
company.
Product launch: a company launches a new product in the market sends out.
Real estate: ‘Immo’, property consisting of land or buildings =
‘vastgoed’
Trade balance: the difference between how much it imports and exports.
UNIT 2: THE MARKET AND GLOBALIZATION
Goods: physical object like computers, mobile, phones, …
Services: non-physical object like banking, transport, advertising, …
1 FASES IN THE GLOBALIZATION
Advantages and disadvantages of globalization
Disadvantages => eliminating jobs because of automatization /
decreases spread
between rich & poor
Advantaged => automatization: quick & cheap / more import / more trade
2 DEFINITIONS
Global citizen: someone who sees himself as being part of an emerging world
community and whose actions help define this community
value and practices.
Global: relating in the whole world.
3
