Practice Test / Study Guide Newest
Quiz____?
This activity is important because marketing managers use the controllable marketing mix
factors known as the 4Ps to create value. The marketing mix factors which include product,
price, promotion, and place (distribution) are the tools the marketing manager uses to
develop a marketing program to reach consumers.
The goal of this activity is to demonstrate your understanding of the controllable marketing
mix factors: product, price, promotion and place (distribution). -
Answer✓✓
Identify which marketing mix factor is described in each example.
Quiz____?
A friend recommends a new restaurant that you need to check out -
Answer✓✓
Promotion
Quiz____?
You pay your college tuition for this semester -
Answer✓✓
Price
1
Quiz____?
This activity is important because marketing managers use the controllable marketing mix
factors known as the 4Ps to create value. The marketing mix factors which include product,
price, promotion, and place (distribution) are the tools the marketing manager uses to
develop a marketing program to reach consumers.
The goal of this activity is to demonstrate your understanding of the controllable marketing
mix factors: product, price, promotion and place (distribution). -
Answer✓✓
Identify which marketing mix factor is described in each example.
Quiz____?
A friend recommends a new restaurant that you need to check out -
Answer✓✓
Promotion
Quiz____?
You pay your college tuition for this semester -
Answer✓✓
Price
1
