BUS 6600 BOOKOUT LATEST
FINAL EXAM
________ marketing is the marketing of products to a group of
customers a firm decides it can serve profitably - ANSWERS-target
What describes a word, letter, or group of words or letter that
differentiate the goods and services of a seller from competitors? -
ANSWERS-Brand name
There is a larger emphasis on personal selling in _____ markets than
consumer markets - ANSWERS-B2B
__________ involves the analysis of markets to identify opportunities
and challenges - ANSWERS-market research
___________ is an extension of the marketing concept that calls for
learning as much as possible about customers in order to satisfy them
with goods and services over time - ANSWERS-customer relationship
management
A firm gathers ______ data by conducting surveys, interviewing
customers, or questionnaires - ANSWERS-primary
END OF
PAGE
1
, BUS 6600 BOOKOUT LATEST
FINAL EXAM
________ is the creation of real or perceived product differences -
ANSWERS-product differentiation
As a product progresses through each stage of the product life cycle,
successful marketers recognize that each stage requires - ANSWERS-a
different marketing strategy
A _____ is a brand that has been given legal protection from use by
competitors or others in the market - ANSWERS-trademark
Brand _____ refers to the linking of a brand to other favorable images
(celebrity) - ANSWERS-association
______ consist of major capital equipment such as new factories and
heavy machinery - ANSWERS-installations
Brand names used by producers that distribute products nationally are
called - ANSWERS-manufactures' brands
END OF
PAGE
2
, BUS 6600 BOOKOUT LATEST
FINAL EXAM
The job performed by brand managers - ANSWERS-involves broad
responsibilities for the marketing of a specific brands or product line
Magazines are convenience goods. Producers of convenience goods use
____ distribution to put them in as many retail outlets as possible. -
ANSWERS-Intensive
The most expensive mode of transportation - ANSWERS-air
A _____ is a marketing intermediary that sells to ultimate consumers -
ANSWERS-retailer
When businesses elect to participate in _______________ system, they
own all the organizations in the channel of distribution - ANSWERS-
corporate distribution system
About _____ percent of the costs of things we buy are marketing costs
that go up to pay for distribution costs of intermediaries - ANSWERS-
75%
END OF
PAGE
3
FINAL EXAM
________ marketing is the marketing of products to a group of
customers a firm decides it can serve profitably - ANSWERS-target
What describes a word, letter, or group of words or letter that
differentiate the goods and services of a seller from competitors? -
ANSWERS-Brand name
There is a larger emphasis on personal selling in _____ markets than
consumer markets - ANSWERS-B2B
__________ involves the analysis of markets to identify opportunities
and challenges - ANSWERS-market research
___________ is an extension of the marketing concept that calls for
learning as much as possible about customers in order to satisfy them
with goods and services over time - ANSWERS-customer relationship
management
A firm gathers ______ data by conducting surveys, interviewing
customers, or questionnaires - ANSWERS-primary
END OF
PAGE
1
, BUS 6600 BOOKOUT LATEST
FINAL EXAM
________ is the creation of real or perceived product differences -
ANSWERS-product differentiation
As a product progresses through each stage of the product life cycle,
successful marketers recognize that each stage requires - ANSWERS-a
different marketing strategy
A _____ is a brand that has been given legal protection from use by
competitors or others in the market - ANSWERS-trademark
Brand _____ refers to the linking of a brand to other favorable images
(celebrity) - ANSWERS-association
______ consist of major capital equipment such as new factories and
heavy machinery - ANSWERS-installations
Brand names used by producers that distribute products nationally are
called - ANSWERS-manufactures' brands
END OF
PAGE
2
, BUS 6600 BOOKOUT LATEST
FINAL EXAM
The job performed by brand managers - ANSWERS-involves broad
responsibilities for the marketing of a specific brands or product line
Magazines are convenience goods. Producers of convenience goods use
____ distribution to put them in as many retail outlets as possible. -
ANSWERS-Intensive
The most expensive mode of transportation - ANSWERS-air
A _____ is a marketing intermediary that sells to ultimate consumers -
ANSWERS-retailer
When businesses elect to participate in _______________ system, they
own all the organizations in the channel of distribution - ANSWERS-
corporate distribution system
About _____ percent of the costs of things we buy are marketing costs
that go up to pay for distribution costs of intermediaries - ANSWERS-
75%
END OF
PAGE
3
