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Case uitwerking

Macro Force “International Affairs” of Patagonia

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This analysis explores Patagonia’s international affairs, focusing on its global presence, sustainable supply chain practices, and trade dynamics. It examines how environmental standards, geopolitical risks, and events like the COVID-19 pandemic have shaped the company’s international operations. The report draws on a range of sources to assess Patagonia’s strategy for balancing sustainability and global trade.

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2024/2025
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Patagonia International Affairs


In this assignment, Patagonia’s international affairs will be analyzed in detail. Patagonia

is active in the United States, the Netherlands, Japan, South Korea, Australia, Chile and

Argentina. All in all, it owns more than 70 stores worldwide (Patagonia, 2021). It is a popular

brand all over the world, in fact, it has been the most searched sustainable fashion brand on

average between January 2020 and February 2023 worldwide. This shows its global significance

as people from all over the world know this brand (Semrush, 2023).

Since it is a private company, their international trade volumes are not publicly available.

However, they are facing restrictions of trade since they are part of the Supply Chain

Environmental Responsibility Program. This program is used for facilities all over the world. It

ensures that environmental management systems, chemicals, water use, water emissions, energy

use, greenhouse gasses, other air emissions and waste are all protected and processed

sustainably. Therefore, this company can not accept any kind of supply as they want to precisely

comply with their conditions of trade balance. Patagonia frequently reviews whether the facilities

meet these regulations and therefore evaluate whether the facility is qualified for being a

Patagonia supplier. A goal Patagonia is currently trying to achieve is, for instance,

decarbonization, specifically, where manufacturing is supposed to be reduced regarding carbon

footprint (Patagonia, 2022). This lets me predict that Patagonia will impose even more

restrictions as modern science always advances and therefore adjustments have to be made.

Decarbonization is just one aspect of a steady improvement of science research and more is

about to come.

But this sustainable philosophy is not only used when manufacturing, but also when

getting the raw material. Especially organic cotton, recycled polyester, or responsibly sourced
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