QUESTIONS AND ANSWERS
Which of the following would be the most difficult to assess?
A. The deficiency with which a firm utilizes its assets
B. The liquidity position of a firm
C. Market share growth
D. The legitimacy and reputation of a firm - ANS D. The legitimacy and reputation of a firm
True or False
A newly acquired business must always have products that are similar to the existing
businesses' products to benefit from the corporation's core competence - ANS False
A crash R&D program buy one firm cannot replicate a successful technology developed by
another firm when research findings cumulate. This is an example of
A. Social complexity
B. Path dependency
C. Physical uniqueness
D. Casual ambiguity - ANS B. Path dependency
Although firm infrastructure is often viewed only as an overhead expense, it can become a
source of competitive advantage. Examples include all of the following except;
A. Marketing expertise increasing a firm's revenues and enabling it to enter new markets
B. Negotiating and maintaining ongoing relations and regulatory bodies
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, C. Effective information systems contributing significantly to a firm's overall cost leadership
strategy
D. Top management proving a key role in collaborating with important customers - ANS A.
Marketing expertise increasing a firm's revenues and enabling it to enter new markets
A resource is valuable and rare but neither difficult to imitate nor without substitutes. This
should enable the firm to attain
A. No competitive advantage
B. Competitive parity
C. A sustainable competitive advantage
D. A temporary competitive advantage - ANS D. A temporary competitive advantage
True or False
Establishing a customer service hotline to handle customer complaints would be considered a
primary activity in value chain analysis - ANS True
Which statement regarding competitive advantages is true?
A. If several competitors pursue similar differentiation tactics, they may all be perceived as
equals in the mind of the consumers
B. With an overall cost leadership strategy, firms need not be concerned with parity on
differentiation
C. In the long run, a business with one or more competitive advantage is probably destined to
earn normal profits
D. Attaining multiple types of competitive advantage is a recipe for failure - ANS A. If several
competitors pursue similar differentiation tactics, they may al be perceived as equals in the
mind of the consumers
The downsides or limitations of mergers and acquisitions include all of the following except:
A. Expensive premiums that are frequently paid to acquire a business
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