Summary Grade 11: Chapter 4 Research and presenting datab

Chapter 4: Research and presenting of data and information

What is Business Communication

The term of Business Communication consists of 2 concepts:
® Business
® Communication

Business communication
All communication that takes place in any business context either internal or external
communication

Communication
Is a two-way process where information us sent by one person and received and
interpreted by another person that may or may not give feedback on the original message

Different types of filters that may lead to miscommunication:
1. Language barriers
2. Cultural differences
3. Physical noise
4. Physiological factors

Importance of Business Context
A person’s ability to express themselves will have a direct impact on their performance.

What makes good communication skills such an asset in business?
® Get ideas across
® Giving Feedback
® Delegating a task
® Applying for finance
® Communicating the vision
® Communication with target market

Different forms of communication:
1. Verbal communication
2. Non-verbal communication

Verbal communication
Not only refers to oral communication but also where words are used to transfer the
message