MAS 101 Exam 1 ACTUAL UPDATED
Exam Questions and CORRECT Answers
Where did the term "media" come from? - CORRECT ANSWER - "Media" is a plural
form of Medium borrowed directly from Latin
What is Mass Media? - CORRECT ANSWER - The utilization of media to transmit info
to a large audience
What is Culture? - CORRECT ANSWER - The customs, arts, social institutions, and
achievements of a particular nation, people, or other social group
What is a Media Citizen? - CORRECT ANSWER - Expected to care about the common
good; Civic duties such as voting, shaping values
What is a Media Producer? - CORRECT ANSWER - A creator of content that sends
messages into the world
What is a Media Consumer? - CORRECT ANSWER - Takes messages in from the world
What is Symbolic Annihilation? - CORRECT ANSWER - When certain groups of people
are not shown in media texts, they symbolically don't exist; i.e. out of sight, out of mind
What is "High Culture"? - CORRECT ANSWER - Associated with good tatse. Includes
Ballets, Museums, Opera's, Classic Literature. High Culture is typically timeless, educational,
rare, and has more uplift
What is "Low Culture" and what is often associated with it? - CORRECT ANSWER -
Pop(ular) Culture is low culture. It is typically trendy, mindless, formulaic, panders, and
commercialized. Examples can include reality TV, pop music, video games
, What is Media Literacy? - CORRECT ANSWER - understanding of how media construct
meaning which leads us to become critical consumers of media products
What is Niche Nation? - CORRECT ANSWER - Society in which people navigate a more
varied and complex media landscape
What is the marketplace of ideas? - CORRECT ANSWER - the public forum in which
beliefs and ideas are exchanged and compete; i.e. the cream rises to the top
What are the 3 models for media effects? - CORRECT ANSWER - - Uses and
gratification
- Hypodermic needle model
- Minimal effects model
What is the Hypodermic Needle model? - CORRECT ANSWER - Suggest media shoot
their potent effects directly into unsuspecting victims
What is the Minimal Effects model? - CORRECT ANSWER - Media alone cannot change
people's thoughts and opinions
What are the media effects theories? - CORRECT ANSWER - - Agenda setting
- Cultivation Theory
- Spiral of silence
- Social Learning
- Third Person effect
What is the agenda setting theory? - CORRECT ANSWER - The media tells us what to
think about
Exam Questions and CORRECT Answers
Where did the term "media" come from? - CORRECT ANSWER - "Media" is a plural
form of Medium borrowed directly from Latin
What is Mass Media? - CORRECT ANSWER - The utilization of media to transmit info
to a large audience
What is Culture? - CORRECT ANSWER - The customs, arts, social institutions, and
achievements of a particular nation, people, or other social group
What is a Media Citizen? - CORRECT ANSWER - Expected to care about the common
good; Civic duties such as voting, shaping values
What is a Media Producer? - CORRECT ANSWER - A creator of content that sends
messages into the world
What is a Media Consumer? - CORRECT ANSWER - Takes messages in from the world
What is Symbolic Annihilation? - CORRECT ANSWER - When certain groups of people
are not shown in media texts, they symbolically don't exist; i.e. out of sight, out of mind
What is "High Culture"? - CORRECT ANSWER - Associated with good tatse. Includes
Ballets, Museums, Opera's, Classic Literature. High Culture is typically timeless, educational,
rare, and has more uplift
What is "Low Culture" and what is often associated with it? - CORRECT ANSWER -
Pop(ular) Culture is low culture. It is typically trendy, mindless, formulaic, panders, and
commercialized. Examples can include reality TV, pop music, video games
, What is Media Literacy? - CORRECT ANSWER - understanding of how media construct
meaning which leads us to become critical consumers of media products
What is Niche Nation? - CORRECT ANSWER - Society in which people navigate a more
varied and complex media landscape
What is the marketplace of ideas? - CORRECT ANSWER - the public forum in which
beliefs and ideas are exchanged and compete; i.e. the cream rises to the top
What are the 3 models for media effects? - CORRECT ANSWER - - Uses and
gratification
- Hypodermic needle model
- Minimal effects model
What is the Hypodermic Needle model? - CORRECT ANSWER - Suggest media shoot
their potent effects directly into unsuspecting victims
What is the Minimal Effects model? - CORRECT ANSWER - Media alone cannot change
people's thoughts and opinions
What are the media effects theories? - CORRECT ANSWER - - Agenda setting
- Cultivation Theory
- Spiral of silence
- Social Learning
- Third Person effect
What is the agenda setting theory? - CORRECT ANSWER - The media tells us what to
think about
