MAS 101 Exam 1 ACTUAL Exam
Questions and CORRECT Answers
Media - CORRECT ANSWER - Plural form of 'medium' borrowed directly from Latin
Mass Media - CORRECT ANSWER - Utilization of media to transmit information to a
large audience
Culture - CORRECT ANSWER - Forms or systems of expression that individuals, groups,
and societies use to make sense of daily life
Consumer - CORRECT ANSWER - Individuals who take messages in from the world
Producer - CORRECT ANSWER - Individuals who send messages into the world
Citizen - CORRECT ANSWER - Individuals who converse with others about messages,
their messages, and the world's messages
Politics - CORRECT ANSWER - The process through which power, resources, status, and
visibility get distributed in a society
Symbolic Annihilation - CORRECT ANSWER - The absence of certain groups of people
in media texts, symbolically implying their non-existence
High Culture - CORRECT ANSWER - Cultural products associated with 'good taste' such
as ballet, art museums, opera, and classic literature
Folk Culture - CORRECT ANSWER - Cultural products that appeal to a smaller
proportion of the population and are based on heritage more than class
, Low Culture - CORRECT ANSWER - Cultural products with mass appeal produced for
entertainment
Pop Culture - CORRECT ANSWER - Cultural products that have a short shelf life and are
popular
Media Literacy - CORRECT ANSWER - The understanding of the ways in which media
affect ourselves, our society, and our culture
Niche Nation - CORRECT ANSWER - A society in which people navigate a more varied
and complex media landscape (1) new viewing practices, asynchronous and individualized
viewing, industry strategies
(2) participatory culture: easy for people to create and share their own content (blogs, YouTube,
TikTok, Twitter)
(3) fragmentation: more media content tailored and marketed to individual tastes
Gemeinschaft - CORRECT ANSWER - Means 'community' in an agrarian (farming)
society where people are connected by family and friends and help each other
Gesellschaft - CORRECT ANSWER - Refers to 'society' in a transition to urban life where
people are tied to each other by business and legal contracts
Stages of the Evolution of Media - CORRECT ANSWER - Includes emergence/novelty
stage, entrepreneurial stage, mass medium stage, and convergence stage
Critical Process of Studying Media - CORRECT ANSWER - Involves description,
analysis, interpretation, evaluation, and engagement
Media Effects Models - CORRECT ANSWER - Includes uses and gratification,
hypodermic needle model, and minimal effects model
Questions and CORRECT Answers
Media - CORRECT ANSWER - Plural form of 'medium' borrowed directly from Latin
Mass Media - CORRECT ANSWER - Utilization of media to transmit information to a
large audience
Culture - CORRECT ANSWER - Forms or systems of expression that individuals, groups,
and societies use to make sense of daily life
Consumer - CORRECT ANSWER - Individuals who take messages in from the world
Producer - CORRECT ANSWER - Individuals who send messages into the world
Citizen - CORRECT ANSWER - Individuals who converse with others about messages,
their messages, and the world's messages
Politics - CORRECT ANSWER - The process through which power, resources, status, and
visibility get distributed in a society
Symbolic Annihilation - CORRECT ANSWER - The absence of certain groups of people
in media texts, symbolically implying their non-existence
High Culture - CORRECT ANSWER - Cultural products associated with 'good taste' such
as ballet, art museums, opera, and classic literature
Folk Culture - CORRECT ANSWER - Cultural products that appeal to a smaller
proportion of the population and are based on heritage more than class
, Low Culture - CORRECT ANSWER - Cultural products with mass appeal produced for
entertainment
Pop Culture - CORRECT ANSWER - Cultural products that have a short shelf life and are
popular
Media Literacy - CORRECT ANSWER - The understanding of the ways in which media
affect ourselves, our society, and our culture
Niche Nation - CORRECT ANSWER - A society in which people navigate a more varied
and complex media landscape (1) new viewing practices, asynchronous and individualized
viewing, industry strategies
(2) participatory culture: easy for people to create and share their own content (blogs, YouTube,
TikTok, Twitter)
(3) fragmentation: more media content tailored and marketed to individual tastes
Gemeinschaft - CORRECT ANSWER - Means 'community' in an agrarian (farming)
society where people are connected by family and friends and help each other
Gesellschaft - CORRECT ANSWER - Refers to 'society' in a transition to urban life where
people are tied to each other by business and legal contracts
Stages of the Evolution of Media - CORRECT ANSWER - Includes emergence/novelty
stage, entrepreneurial stage, mass medium stage, and convergence stage
Critical Process of Studying Media - CORRECT ANSWER - Involves description,
analysis, interpretation, evaluation, and engagement
Media Effects Models - CORRECT ANSWER - Includes uses and gratification,
hypodermic needle model, and minimal effects model
