MAS 101 Exam 1 UPDATED Exam
Questions and CORRECT Answers
culture - CORRECT ANSWER - the symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values
media convergence - CORRECT ANSWER - all the changes that have occurred over the
past decade and are still occurring in media content and within media companies
media literacy - CORRECT ANSWER - an understanding of the description, analysis,
interpretation, evaluation, and engagement of mass media
narrative - CORRECT ANSWER - the structure underlying most media products, it
includes tow components: the story and the discourse
skyscraper model - CORRECT ANSWER - perceived culture as a hierarchy with
supposedly superior products at the top and inferior ones at the bottom
map model - CORRECT ANSWER - perceived culture as an ongoing and complicated
process-rather than a high-low vertical hierarchy- that allows us to better account for out diverse
and individual tastes
net neutrality - CORRECT ANSWER - the principle that every Web site and every user-
whether a multinational corporation or you- has the right to the same internet network speed and
access
digital divide - CORRECT ANSWER - the socioeconomic disparity between those who do
and those who do and those who do not have access to digital technology and media, such as the
Internet
cookies - CORRECT ANSWER - information profiles about a user that are usually
automatically accepted by a Web browser and stored on the users own computer hard drive
Questions and CORRECT Answers
culture - CORRECT ANSWER - the symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values
media convergence - CORRECT ANSWER - all the changes that have occurred over the
past decade and are still occurring in media content and within media companies
media literacy - CORRECT ANSWER - an understanding of the description, analysis,
interpretation, evaluation, and engagement of mass media
narrative - CORRECT ANSWER - the structure underlying most media products, it
includes tow components: the story and the discourse
skyscraper model - CORRECT ANSWER - perceived culture as a hierarchy with
supposedly superior products at the top and inferior ones at the bottom
map model - CORRECT ANSWER - perceived culture as an ongoing and complicated
process-rather than a high-low vertical hierarchy- that allows us to better account for out diverse
and individual tastes
net neutrality - CORRECT ANSWER - the principle that every Web site and every user-
whether a multinational corporation or you- has the right to the same internet network speed and
access
digital divide - CORRECT ANSWER - the socioeconomic disparity between those who do
and those who do and those who do not have access to digital technology and media, such as the
Internet
cookies - CORRECT ANSWER - information profiles about a user that are usually
automatically accepted by a Web browser and stored on the users own computer hard drive
