MAS 101 Exam 2 ACTUAL UPDATED
Exam Questions and CORRECT Answers
Eras of Television - CORRECT ANSWER - Birth of broadcast, network, post-network,
digital
Color Television Introduction - CORRECT ANSWER - Technicolor introduced in 1950's
Single Camera System - CORRECT ANSWER - One camera, one shot at a time, scenes
edited together after
Three-Camera Live System - CORRECT ANSWER - three cameras with a switcher that
allowed you to switch between shots
Big Three Broadcast Networks - CORRECT ANSWER - NBC, CBS, ABC
Quiz Show Scandal - CORRECT ANSWER - many quiz shows were rigged, leading to
congressional hearings and public outcry. Called for greater accountability and opened the door
for networks to take control of program development.
O&Os - CORRECT ANSWER - TV stations "owned and operated" by networks
Affiliates - CORRECT ANSWER - Independently Owned TV station signs a contract to
be part of a network and receives money to air the network's lineup
Prime Time Programming - CORRECT ANSWER - Highest viewing rates, between 8-
11pm
Types of Shows - CORRECT ANSWER - Chapter- story lines wrap up each week
Serial- Storyline continues across episodes
, Hybrid- One plot line may end but another goes on
Origins of TV Industry - CORRECT ANSWER - Became dominate in 1958, Big Three
Networks "Oligopoly", started as single sponsorship and moved to magazine
Single Sponsorship Model - CORRECT ANSWER - a model of advertising during the
1930s and 1940s in which early programs were developed, produced, and supported by a single
sponsor.
Magazine Sponsorship Model - CORRECT ANSWER - advertising model developed in
the late 1950s in which the networks managed the development of programs and sold thirty- or
sixty-second ad spots to various sponsors
Subscription Model - CORRECT ANSWER - charging fees to use sites
Cloning - CORRECT ANSWER - creating a new series by copying the key features of an
innovative and popular program
Franchising - CORRECT ANSWER - programs created when producers leverage the
name recognition of a popular television show to brand other series
Spin Offs - CORRECT ANSWER - television program in which the lead character was
originally on another television series.
Criticism of Early Tv in Network Era - CORRECT ANSWER - Content Quality, Unfair
comp, underrepresentation of minorities
PBS - CORRECT ANSWER - Public Broadcasting Service, first noncommercial network
Innovations leading to Post Network - CORRECT ANSWER - Competition for Big Three,
New technology (xbox, DVD), and cable and satellites
Exam Questions and CORRECT Answers
Eras of Television - CORRECT ANSWER - Birth of broadcast, network, post-network,
digital
Color Television Introduction - CORRECT ANSWER - Technicolor introduced in 1950's
Single Camera System - CORRECT ANSWER - One camera, one shot at a time, scenes
edited together after
Three-Camera Live System - CORRECT ANSWER - three cameras with a switcher that
allowed you to switch between shots
Big Three Broadcast Networks - CORRECT ANSWER - NBC, CBS, ABC
Quiz Show Scandal - CORRECT ANSWER - many quiz shows were rigged, leading to
congressional hearings and public outcry. Called for greater accountability and opened the door
for networks to take control of program development.
O&Os - CORRECT ANSWER - TV stations "owned and operated" by networks
Affiliates - CORRECT ANSWER - Independently Owned TV station signs a contract to
be part of a network and receives money to air the network's lineup
Prime Time Programming - CORRECT ANSWER - Highest viewing rates, between 8-
11pm
Types of Shows - CORRECT ANSWER - Chapter- story lines wrap up each week
Serial- Storyline continues across episodes
, Hybrid- One plot line may end but another goes on
Origins of TV Industry - CORRECT ANSWER - Became dominate in 1958, Big Three
Networks "Oligopoly", started as single sponsorship and moved to magazine
Single Sponsorship Model - CORRECT ANSWER - a model of advertising during the
1930s and 1940s in which early programs were developed, produced, and supported by a single
sponsor.
Magazine Sponsorship Model - CORRECT ANSWER - advertising model developed in
the late 1950s in which the networks managed the development of programs and sold thirty- or
sixty-second ad spots to various sponsors
Subscription Model - CORRECT ANSWER - charging fees to use sites
Cloning - CORRECT ANSWER - creating a new series by copying the key features of an
innovative and popular program
Franchising - CORRECT ANSWER - programs created when producers leverage the
name recognition of a popular television show to brand other series
Spin Offs - CORRECT ANSWER - television program in which the lead character was
originally on another television series.
Criticism of Early Tv in Network Era - CORRECT ANSWER - Content Quality, Unfair
comp, underrepresentation of minorities
PBS - CORRECT ANSWER - Public Broadcasting Service, first noncommercial network
Innovations leading to Post Network - CORRECT ANSWER - Competition for Big Three,
New technology (xbox, DVD), and cable and satellites
