COMM 3120 Exam 2 Questions and Answers Solved Correctly Rated A+
What does Marcuse identify as true needs? - Answers vital needs, nourishment, clothing, lodging at the
attainable level of culture
What has caused us to become one-dimensional? - Answers Social controls have been introjected into
the individual, lose individuality.
How did the Frankfurt School answer the question of why Marx's revolution to overthrow capitalism
hadn't occurred? - Answers People are living in a more advanced society, have tvs, cars, society is
comfortable, mass culture is creating a conformist, consumerist, uncritical society of individuals
What is Slack and Wise's definition of technological culture? - Answers Movement past received view,
tech. Is a cultural arraignment, embedded in assemblages
McLuhan - - Answers media as extension of senses- how the body is extended into the world, content is
the trap
What does McLuhan mean when he writes that "the medium is the message"? - Answers it is what
changes when a technology is introduced
How might technologies like an electric light serve as an example of a medium for McLuhan? - Answers
For McLuhan, spelling out is not the message but instead the content
"The message of the electric light is like the message of electric power in industry, totally radical,
pervasive, and decentralized."
"For electric light and power are separate from their uses, yet they eliminate time and space factors in
human association exactly as do radio, telegraph, telephone, and TV, creating involvement and depth."
Content - Answers how does the internet change the information we are interacting with, how do
audiences make sense of info they view on social media, can audiences resist dominant meaning,
Materialist - Answers how are social networks part of arrangements of data collection, storage, and
processing, how do algorithms and learning AI contribute to what info is most available, how is the
internet part of how we are controlled and tracked
How does Peters characterize media? - Answers Media is a world-enabling infrastructures, logistical
Why does an expansive definition of media matter? - Answers study of media is a study of being, Media
is logistical, transmits, processes, organizes time, space, power
· How can we best define agency according to Slack and Wise? - Answers Technologies are active
participants in everyday life and participate in relations of agency
Actor defined in Actor Network Theory (ANT) - Answers "bends space around itself"
What does Marcuse identify as true needs? - Answers vital needs, nourishment, clothing, lodging at the
attainable level of culture
What has caused us to become one-dimensional? - Answers Social controls have been introjected into
the individual, lose individuality.
How did the Frankfurt School answer the question of why Marx's revolution to overthrow capitalism
hadn't occurred? - Answers People are living in a more advanced society, have tvs, cars, society is
comfortable, mass culture is creating a conformist, consumerist, uncritical society of individuals
What is Slack and Wise's definition of technological culture? - Answers Movement past received view,
tech. Is a cultural arraignment, embedded in assemblages
McLuhan - - Answers media as extension of senses- how the body is extended into the world, content is
the trap
What does McLuhan mean when he writes that "the medium is the message"? - Answers it is what
changes when a technology is introduced
How might technologies like an electric light serve as an example of a medium for McLuhan? - Answers
For McLuhan, spelling out is not the message but instead the content
"The message of the electric light is like the message of electric power in industry, totally radical,
pervasive, and decentralized."
"For electric light and power are separate from their uses, yet they eliminate time and space factors in
human association exactly as do radio, telegraph, telephone, and TV, creating involvement and depth."
Content - Answers how does the internet change the information we are interacting with, how do
audiences make sense of info they view on social media, can audiences resist dominant meaning,
Materialist - Answers how are social networks part of arrangements of data collection, storage, and
processing, how do algorithms and learning AI contribute to what info is most available, how is the
internet part of how we are controlled and tracked
How does Peters characterize media? - Answers Media is a world-enabling infrastructures, logistical
Why does an expansive definition of media matter? - Answers study of media is a study of being, Media
is logistical, transmits, processes, organizes time, space, power
· How can we best define agency according to Slack and Wise? - Answers Technologies are active
participants in everyday life and participate in relations of agency
Actor defined in Actor Network Theory (ANT) - Answers "bends space around itself"
