MKT 3000 EXAM 1 STUDY GUIDE EXAM QUESTIONS AND
ANSWERS
The marketing mix involves - CORRECT ANSWER✅✅✅Product, Distribution, Promotion and Price
decision
Why is the breakfast cereal industry so difficult for a new company to enter - CORRECT
ANSWER✅✅✅the industry is oligopolistic
Personal demographics are often used as a basis for segmentation because people with similar personal
demographics may have common purchase requirements (T or F) - CORRECT ANSWER✅✅✅True
The French, who are known for their love of wine, have developed strict new guidelines for when and
where wine can be advertised. The new legislation was in response to a growing problem with
alcoholism in the nation. As a result of the legislation, France had to give up its rights to a major tennis
tournament this is sponsored by a wine company. The French Nation was experiencing a(n): - CORRECT
ANSWER✅✅✅Ethical dilemma
A firm that increases the intensity of its marketing effort in current markets with current products is
using a - CORRECT ANSWER✅✅✅Market penetration
Which of the following is an example of non-controllable variable for a fresh produce vendor?
a. the prices it charges for its fresh okra
b. the new Stop & Shop opening less than a mile away
c. the assortment of different fruits and vegetables it sells
d. the purchase of a weekly add in the neighborhood paper
e. none of the above are examples of non-controllable variables - CORRECT ANSWER✅✅✅b. the
new Stop & Shop opening less than a mile away
To understand consumer behavior marketers need to ascertain - CORRECT ANSWER✅✅✅Why
people buy products or services
, Generally, people buy one product or service instead of another because they - CORRECT
ANSWER✅✅✅perceive it to be a better value for them
The consumer decision process model represents - CORRECT ANSWER✅✅✅the steps that
consumers go through before, during, and after making purchases
Upscale men's and women's clothing stores primarily appeal to consumers' _______ needs
a. functional
b. postpurchase
c. safety
d. psychological
e. situational - CORRECT ANSWER✅✅✅d. psychological
Laura has a nearly-new economy car but wants a sports car. If she decides to purchase a sports car, she
will be primarily fulfilling a ______ need.
a. functional
b. postpurchase
c. safety
d. psychological
e. functional and psychological - CORRECT ANSWER✅✅✅d. psychological
When Kelly began searching for a new car to replace her "clunker," she probably would rely on _______
sources of information.
a. interpersonal and sensual
b. compensatory and noncompensatory
c. ritual and spiritual
ANSWERS
The marketing mix involves - CORRECT ANSWER✅✅✅Product, Distribution, Promotion and Price
decision
Why is the breakfast cereal industry so difficult for a new company to enter - CORRECT
ANSWER✅✅✅the industry is oligopolistic
Personal demographics are often used as a basis for segmentation because people with similar personal
demographics may have common purchase requirements (T or F) - CORRECT ANSWER✅✅✅True
The French, who are known for their love of wine, have developed strict new guidelines for when and
where wine can be advertised. The new legislation was in response to a growing problem with
alcoholism in the nation. As a result of the legislation, France had to give up its rights to a major tennis
tournament this is sponsored by a wine company. The French Nation was experiencing a(n): - CORRECT
ANSWER✅✅✅Ethical dilemma
A firm that increases the intensity of its marketing effort in current markets with current products is
using a - CORRECT ANSWER✅✅✅Market penetration
Which of the following is an example of non-controllable variable for a fresh produce vendor?
a. the prices it charges for its fresh okra
b. the new Stop & Shop opening less than a mile away
c. the assortment of different fruits and vegetables it sells
d. the purchase of a weekly add in the neighborhood paper
e. none of the above are examples of non-controllable variables - CORRECT ANSWER✅✅✅b. the
new Stop & Shop opening less than a mile away
To understand consumer behavior marketers need to ascertain - CORRECT ANSWER✅✅✅Why
people buy products or services
, Generally, people buy one product or service instead of another because they - CORRECT
ANSWER✅✅✅perceive it to be a better value for them
The consumer decision process model represents - CORRECT ANSWER✅✅✅the steps that
consumers go through before, during, and after making purchases
Upscale men's and women's clothing stores primarily appeal to consumers' _______ needs
a. functional
b. postpurchase
c. safety
d. psychological
e. situational - CORRECT ANSWER✅✅✅d. psychological
Laura has a nearly-new economy car but wants a sports car. If she decides to purchase a sports car, she
will be primarily fulfilling a ______ need.
a. functional
b. postpurchase
c. safety
d. psychological
e. functional and psychological - CORRECT ANSWER✅✅✅d. psychological
When Kelly began searching for a new car to replace her "clunker," she probably would rely on _______
sources of information.
a. interpersonal and sensual
b. compensatory and noncompensatory
c. ritual and spiritual
