C201 – PREASSESSMENT QUESTIONS & ANSWERS
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Answers -
Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - Answers -Increased decision-making authority given to employees
Which two key elements does an effective organization include? Choose 2 Answers -
Answers -Human interaction and Structure
Why does a line organizational structure function most effectively in a crisis situation? -
Answers -It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? - Answers -Departmentalization
Which primary driver does management use for an organization's structure? - Answers
-Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? - Answers -Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites. Which type of competitive advantage is this
company leveraging? - Answers -Product
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answers -When demand for the product is
driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
- Answers -Affinity programs
Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales? - Answers -Everyday low pricing
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answers
-Personal selling
, What three factors should be addressed in a successful marketing plan? Choose 3
answers - Answers -Target market, Sales revenue goals, and Plan implementation
timeline
Which three characteristics are measured in demographic segmentation? Choose 3
answers - Answers -Race and ethnicity, Income, and Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - Answers -A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers - Answers -Priced high, Purchased infrequently, and Available from
a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers - Answers -Accessories to primary products
and Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers - Answers -Adding new users,
Increasing frequency of use, and Finding new uses for the product
What are three qualities of strong brand equity? Choose 3 answers - Answers -
Awareness, Loyalty, Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases
an alternative brand of cereal instead. Which stage of brand loyalty is this customer in?
- Answers -Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - Answers -Direct
Which three tasks are key responsibilities of operations managers? Choose 3 answers -
Answers -Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers -
Answers -Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations
activities.
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Answers -
Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - Answers -Increased decision-making authority given to employees
Which two key elements does an effective organization include? Choose 2 Answers -
Answers -Human interaction and Structure
Why does a line organizational structure function most effectively in a crisis situation? -
Answers -It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? - Answers -Departmentalization
Which primary driver does management use for an organization's structure? - Answers
-Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? - Answers -Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites. Which type of competitive advantage is this
company leveraging? - Answers -Product
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answers -When demand for the product is
driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
- Answers -Affinity programs
Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales? - Answers -Everyday low pricing
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answers
-Personal selling
, What three factors should be addressed in a successful marketing plan? Choose 3
answers - Answers -Target market, Sales revenue goals, and Plan implementation
timeline
Which three characteristics are measured in demographic segmentation? Choose 3
answers - Answers -Race and ethnicity, Income, and Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - Answers -A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers - Answers -Priced high, Purchased infrequently, and Available from
a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers - Answers -Accessories to primary products
and Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers - Answers -Adding new users,
Increasing frequency of use, and Finding new uses for the product
What are three qualities of strong brand equity? Choose 3 answers - Answers -
Awareness, Loyalty, Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases
an alternative brand of cereal instead. Which stage of brand loyalty is this customer in?
- Answers -Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - Answers -Direct
Which three tasks are key responsibilities of operations managers? Choose 3 answers -
Answers -Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers -
Answers -Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations
activities.
