C201 EXAM REVIEW QUESTIONS AND ANSWERS
During the organizing process, when do managers assign activities to employees and
allocate required resources?
A) After identifying the problems or opportunities
B) After determining which activities are needed to achieve goals
C) After coordinating the activities of the employees
D) After grouping work activities and tasks into a logical structure - Answers -D) After
grouping work activities and tasks into a logical structure.
A garment manufacturer has different departments for pattern making, cutting, stitching,
and finishing.
Which type of departmentalization has this company used to divide work activities?
A) Product departmentalization
B) Process departmentalization
C) Functional departmentalization
D) Customer departmentalization - Answers -B) Process departmentalization
An architect uses a software program to draw the complete blueprint of buildings. In
case of client feedback, the program allows for quick modifications and updates, which
helps the architect work more efficiently and flexibly.
Which type of technology is the architect using in this scenario?
A) Virtual Reality (VR)
B) Platform as a service (PaaS)
C) Computer-aided design (CAD)
D) Computer-aided manufacturing (CAM) - Answers -C) Computer-aided design (CAD)
When is it favorable and efficient to have a direct distribution channel?
A) When the product is a convenience good
B) When the target market is concentrated in one geographical area
C) When a company wants to clear excess inventory of luxury goods
D) When the product has low unit value - Answers -B) When the target market is
concentrated in one geographical area
The design department at a furniture manufacturing company has come up with an idea
to manufacture a foldable staircase that can be installed in small apartments to save
space. The production manager is now detailing the product specifications and deciding
the machinery required to manufacture the item.
Which production management task is the manager performing in the given scenario?
A) Controlling the production process
B) Planning the production process
C) Selecting the production process
, D) Implementing the production process - Answers -B) planning the production
process
A newly launched organic foods company prices its products much lower than similar
products of other brands.
Which pricing strategy is the company using in this scenario to gain a competitive
advantage?
A) Everyday low pricing
B) Competition-based pricing
C) Penetration Pricing
D) Skimming Pricing - Answers -C) Penetration pricing
A company is launching a range of shampoos made with natural herbs and claims that
they reduce hair loss and reverse hair damage. The company's advertising campaign
focuses on highlighting potential hair damage caused by the chemical-based shampoos
of competing brands.
Which type of advertising is exemplified in this scenario?
A) Informative Advertising
B) Comparative Advertising
C) Reminder-oriented advertising
D) Targeting advertising - Answers -B) Comparative advertising
A local grocery store and restaurant team up to organize a food festival to bring the
community together. During the festival, they also run a donation drive to benefit local
food banks.
Which type of marketing is exemplified in this scenario?
A) Content marketing
B) Relationship Marketing
C) Outbound Marketing
D) Social media Marketing - Answers -B) Relationship Marketing
What helps a manager understand socioeconomic and political factors beyond the
manager's control when developing a marketing strategy?
A) Pricing strategy
B) Environmental scanning
C) Business plan
D) Marketing mix - Answers -B) Environmental Scanning
A chocolate manufacturer decides to switch to environment-friendly packaging for all its
chocolates to appeal to environmentally conscious consumers.
Which element of the marketing mix is the manufacturer focusing on in this scenario?
A) Pricing
During the organizing process, when do managers assign activities to employees and
allocate required resources?
A) After identifying the problems or opportunities
B) After determining which activities are needed to achieve goals
C) After coordinating the activities of the employees
D) After grouping work activities and tasks into a logical structure - Answers -D) After
grouping work activities and tasks into a logical structure.
A garment manufacturer has different departments for pattern making, cutting, stitching,
and finishing.
Which type of departmentalization has this company used to divide work activities?
A) Product departmentalization
B) Process departmentalization
C) Functional departmentalization
D) Customer departmentalization - Answers -B) Process departmentalization
An architect uses a software program to draw the complete blueprint of buildings. In
case of client feedback, the program allows for quick modifications and updates, which
helps the architect work more efficiently and flexibly.
Which type of technology is the architect using in this scenario?
A) Virtual Reality (VR)
B) Platform as a service (PaaS)
C) Computer-aided design (CAD)
D) Computer-aided manufacturing (CAM) - Answers -C) Computer-aided design (CAD)
When is it favorable and efficient to have a direct distribution channel?
A) When the product is a convenience good
B) When the target market is concentrated in one geographical area
C) When a company wants to clear excess inventory of luxury goods
D) When the product has low unit value - Answers -B) When the target market is
concentrated in one geographical area
The design department at a furniture manufacturing company has come up with an idea
to manufacture a foldable staircase that can be installed in small apartments to save
space. The production manager is now detailing the product specifications and deciding
the machinery required to manufacture the item.
Which production management task is the manager performing in the given scenario?
A) Controlling the production process
B) Planning the production process
C) Selecting the production process
, D) Implementing the production process - Answers -B) planning the production
process
A newly launched organic foods company prices its products much lower than similar
products of other brands.
Which pricing strategy is the company using in this scenario to gain a competitive
advantage?
A) Everyday low pricing
B) Competition-based pricing
C) Penetration Pricing
D) Skimming Pricing - Answers -C) Penetration pricing
A company is launching a range of shampoos made with natural herbs and claims that
they reduce hair loss and reverse hair damage. The company's advertising campaign
focuses on highlighting potential hair damage caused by the chemical-based shampoos
of competing brands.
Which type of advertising is exemplified in this scenario?
A) Informative Advertising
B) Comparative Advertising
C) Reminder-oriented advertising
D) Targeting advertising - Answers -B) Comparative advertising
A local grocery store and restaurant team up to organize a food festival to bring the
community together. During the festival, they also run a donation drive to benefit local
food banks.
Which type of marketing is exemplified in this scenario?
A) Content marketing
B) Relationship Marketing
C) Outbound Marketing
D) Social media Marketing - Answers -B) Relationship Marketing
What helps a manager understand socioeconomic and political factors beyond the
manager's control when developing a marketing strategy?
A) Pricing strategy
B) Environmental scanning
C) Business plan
D) Marketing mix - Answers -B) Environmental Scanning
A chocolate manufacturer decides to switch to environment-friendly packaging for all its
chocolates to appeal to environmentally conscious consumers.
Which element of the marketing mix is the manufacturer focusing on in this scenario?
A) Pricing
