C201 QUESTIONS AND ANSWERS
1. Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Answers -
Evaluating results
2. What is the result of a company increasing the delegation of authority and the span of
control? - Answers -Increased decision-making authority given to employees
3. Which two key elements does an effective organization include? Choose 2 answers -
Answers -Human interaction & Structure
4. Why does a line organizational structure function most effectively in a crisis situation?
- Answers -It establishes a direct flow of authority.
5. A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of - Answers -Organization
6.In which three product life cycle extension strategies did this company engage?
Choose 3 answers : - Answers -Adding new users, Increasing frequency of use,
Finding new uses for the product
7. With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers : - Answers -Accessories to primary products
& Consumable supplies
8. After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
9. What are three qualities of strong brand equity? Choose 3 answers: - Answers -It
depicts trademark protection. Awareness, It conveys an image. Loyalty, It is new and
distinctive. Favorable images
10. When would a pull promotional strategy enhance a competitive advantage to market
a product better than a push strategy? - Answers -When demand for the product is
driven by the end user.
11. Which marketing tool is often used to build effective relationship marketing
campaigns? - Answers -Affinity programs
12. Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answers
-Personal selling
, 13. What three factors should be addressed in a successful marketing plan? Choose 3
answers : - Answers -Target market Sales revenue goals Plan implementation timeline
14. Which three characteristics are measured in demographic segmentation?
Choose 3 answers : - Answers -Race and ethnicity, Income, Household size
15. In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers: - Answers -A group or committee often makes
decisions, Purchasers often invite selected providers to bid on a purchase, Buyers face
organizational influences that affect their own preferences.
16. Which primary driver does management use for an organization's structure? -
Answers -Achievement of company goals
17. Which step in the organizing process results in management grouping work
activities into units within the organization? - Answers -Departmentalization
18. A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - Answers -Product
19. Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales - Answers -Everyday low pricing
20. A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead. Which stage of brand loyalty is this
customer in? - Answers -Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - Answers -Direct
22. Which three tasks are key responsibilities of operations managers? Choose 3
answers : - Answers -Planning the overall production process, Determining the best
layout for the firm's facilities, Implementing the production plan
23. Which two characteristics does a Just-In-Time (JIT) System have? Choose 2
answers: - Answers -Production using JIT reduces a firm's inventory costs, A JIT
system seeks to eliminate anything that does not add value in operations activities.
24. Which aspect of operations management do the ISO 9000 standards address? -
Answers -Establishment of effective quality systems
1. Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Answers -
Evaluating results
2. What is the result of a company increasing the delegation of authority and the span of
control? - Answers -Increased decision-making authority given to employees
3. Which two key elements does an effective organization include? Choose 2 answers -
Answers -Human interaction & Structure
4. Why does a line organizational structure function most effectively in a crisis situation?
- Answers -It establishes a direct flow of authority.
5. A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of - Answers -Organization
6.In which three product life cycle extension strategies did this company engage?
Choose 3 answers : - Answers -Adding new users, Increasing frequency of use,
Finding new uses for the product
7. With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers : - Answers -Accessories to primary products
& Consumable supplies
8. After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
9. What are three qualities of strong brand equity? Choose 3 answers: - Answers -It
depicts trademark protection. Awareness, It conveys an image. Loyalty, It is new and
distinctive. Favorable images
10. When would a pull promotional strategy enhance a competitive advantage to market
a product better than a push strategy? - Answers -When demand for the product is
driven by the end user.
11. Which marketing tool is often used to build effective relationship marketing
campaigns? - Answers -Affinity programs
12. Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answers
-Personal selling
, 13. What three factors should be addressed in a successful marketing plan? Choose 3
answers : - Answers -Target market Sales revenue goals Plan implementation timeline
14. Which three characteristics are measured in demographic segmentation?
Choose 3 answers : - Answers -Race and ethnicity, Income, Household size
15. In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers: - Answers -A group or committee often makes
decisions, Purchasers often invite selected providers to bid on a purchase, Buyers face
organizational influences that affect their own preferences.
16. Which primary driver does management use for an organization's structure? -
Answers -Achievement of company goals
17. Which step in the organizing process results in management grouping work
activities into units within the organization? - Answers -Departmentalization
18. A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - Answers -Product
19. Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales - Answers -Everyday low pricing
20. A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead. Which stage of brand loyalty is this
customer in? - Answers -Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - Answers -Direct
22. Which three tasks are key responsibilities of operations managers? Choose 3
answers : - Answers -Planning the overall production process, Determining the best
layout for the firm's facilities, Implementing the production plan
23. Which two characteristics does a Just-In-Time (JIT) System have? Choose 2
answers: - Answers -Production using JIT reduces a firm's inventory costs, A JIT
system seeks to eliminate anything that does not add value in operations activities.
24. Which aspect of operations management do the ISO 9000 standards address? -
Answers -Establishment of effective quality systems
