BUS 115 EXAM 3 CORRECT 100%
What does social media empower stakeholders to do? - ANSWER Participate in the
communication process by allowing them to share content, revise content, respond to
content, or contribute new content.
Which is greater- the usage of instant messaging or email? - ANSWER IM offers even
greater speed than email, as well as simple operation and fewer problems with
unwanted messages or security and privacy problems. Given the simple operation of
instant messaging, it is not expensive.
Completing a message for a blog is - ANSWER Straightforward. Evaluate its content
and readability, proofread it for errors, and post it on your blog.
When can a hardcopy letter be better than an electronic message? - ANSWER In some
instances, a hardcopy letter can capture the attention of your audience. It shows that
the issue was important enough to you to print out a document and mail it with a stamp
in the conventional manner.
What should you ask yourself as you approach a new communication task using
electronic media? - ANSWER What kind of information audience members are likely to
need and then choose the appropriate compositional mode. Different media are best
adapted to different types of information.
What should you be careful about with workplace correspondence? - ANSWER Since
workplace correspondence may be company property, the company may have the right
to monitor your correspondence (e.g., email). The only way to make sure an
unprofessional situation doesn't turn into anything damaging is to tell your boss about it.
What does a company that organizes its online videos via a branded channel on
YouTube do? - ANSWER Adds value to its brand by making it easy for visitors to
browse the selection or subscribe to get automatic updates.
Many companies now have formal email policies that control how employees can use
email, what would this include? - ANSWER Restrictions on sending personal messages,
sensitive content, or possibly objectionable material.
What are the expectations of writing in a formal setting? - ANSWER The expectations of
writing quality (professionalism) for business email are higher than for personal email,
and the consequences of bad writing or poor judgment can be much more serious.
Sentiment analysis - ANSWER Companies use language-analysis software to track
social networks and other media and discover public opinion and identify influential
opinion makers.
, Content marketing - ANSWER The practice of providing free information that's not only
valuable to community members but also helps build closer ties with current and
potential customers.
"Fire-hose" effect - ANSWER Anyone who's signed up for more than a few RSS feeds
get so many feeds so quickly that it's impossible to stay on top of them.
Like all other business messages, a routine request has three parts: - ANSWER
Opening, body, close
How should you begin routine requests? - ANSWER Place your initial request first; up
front is where it stands out and gets the most attention. However, getting right to the
point should not be interpreted as license to be abrupt or tactless. 1) Pay attention to
tone. 2) Assume that your audience will comply. 3) Be specific.
How should you close your message? - ANSWER Request specific action in a
courteous close, make it easy to comply by including appropriate contact info, express
gratitude, clearly state any important deadlines. However, do not thank the reader in
advance for cooperating; many people find that presumptuous.
When writing someone for a recommendation and you have not had contact with that
person for some time... - ANSWER Use the opening to trigger the reader's memory of
the relationship you had. Always be sure to enclose a stamped, preaddressed envelope
as a convenience to the other party
What should you do when you're making a claim or requesting an adjustment? -
ANSWER Open with the problem then provide specific details in the body, and present
facts honestly and clearly. In the closing, politely summarize the desired action, clearly
state what you expect as a fair settlement or ask the reader to propose a fair
adjustment, and explain the benefits of complying with the request, such as your
continued patronage. While you're writing, maintain a professional tone, even if you're
frustrated. Sometimes you may be uncertain about the precise nature of the trouble.
With or without the aid of legal counsel, you could ask the company to assess the
situation and then advise you on how to fix it. Proposing a solution on your own may be
just as effective, however, no matter whether the company is large or small.
What does opening routine and positive messages with the main idea or good news do?
- ANSWER Prepares audience for what is to follow. Make your opening concise and
clear. In other words, you should start with the main idea, not have it be part of the body
or closing. Also, clearly state any important deadlines in the closing.
What should you do if your routine message is mixed and must convey mildly
disappointing information? - ANSWER Put the negative portion of your message into as
favorable a context as possible. You can use negative information in this type of
message only if you are reasonably sure the audience will respond positively.
What does social media empower stakeholders to do? - ANSWER Participate in the
communication process by allowing them to share content, revise content, respond to
content, or contribute new content.
Which is greater- the usage of instant messaging or email? - ANSWER IM offers even
greater speed than email, as well as simple operation and fewer problems with
unwanted messages or security and privacy problems. Given the simple operation of
instant messaging, it is not expensive.
Completing a message for a blog is - ANSWER Straightforward. Evaluate its content
and readability, proofread it for errors, and post it on your blog.
When can a hardcopy letter be better than an electronic message? - ANSWER In some
instances, a hardcopy letter can capture the attention of your audience. It shows that
the issue was important enough to you to print out a document and mail it with a stamp
in the conventional manner.
What should you ask yourself as you approach a new communication task using
electronic media? - ANSWER What kind of information audience members are likely to
need and then choose the appropriate compositional mode. Different media are best
adapted to different types of information.
What should you be careful about with workplace correspondence? - ANSWER Since
workplace correspondence may be company property, the company may have the right
to monitor your correspondence (e.g., email). The only way to make sure an
unprofessional situation doesn't turn into anything damaging is to tell your boss about it.
What does a company that organizes its online videos via a branded channel on
YouTube do? - ANSWER Adds value to its brand by making it easy for visitors to
browse the selection or subscribe to get automatic updates.
Many companies now have formal email policies that control how employees can use
email, what would this include? - ANSWER Restrictions on sending personal messages,
sensitive content, or possibly objectionable material.
What are the expectations of writing in a formal setting? - ANSWER The expectations of
writing quality (professionalism) for business email are higher than for personal email,
and the consequences of bad writing or poor judgment can be much more serious.
Sentiment analysis - ANSWER Companies use language-analysis software to track
social networks and other media and discover public opinion and identify influential
opinion makers.
, Content marketing - ANSWER The practice of providing free information that's not only
valuable to community members but also helps build closer ties with current and
potential customers.
"Fire-hose" effect - ANSWER Anyone who's signed up for more than a few RSS feeds
get so many feeds so quickly that it's impossible to stay on top of them.
Like all other business messages, a routine request has three parts: - ANSWER
Opening, body, close
How should you begin routine requests? - ANSWER Place your initial request first; up
front is where it stands out and gets the most attention. However, getting right to the
point should not be interpreted as license to be abrupt or tactless. 1) Pay attention to
tone. 2) Assume that your audience will comply. 3) Be specific.
How should you close your message? - ANSWER Request specific action in a
courteous close, make it easy to comply by including appropriate contact info, express
gratitude, clearly state any important deadlines. However, do not thank the reader in
advance for cooperating; many people find that presumptuous.
When writing someone for a recommendation and you have not had contact with that
person for some time... - ANSWER Use the opening to trigger the reader's memory of
the relationship you had. Always be sure to enclose a stamped, preaddressed envelope
as a convenience to the other party
What should you do when you're making a claim or requesting an adjustment? -
ANSWER Open with the problem then provide specific details in the body, and present
facts honestly and clearly. In the closing, politely summarize the desired action, clearly
state what you expect as a fair settlement or ask the reader to propose a fair
adjustment, and explain the benefits of complying with the request, such as your
continued patronage. While you're writing, maintain a professional tone, even if you're
frustrated. Sometimes you may be uncertain about the precise nature of the trouble.
With or without the aid of legal counsel, you could ask the company to assess the
situation and then advise you on how to fix it. Proposing a solution on your own may be
just as effective, however, no matter whether the company is large or small.
What does opening routine and positive messages with the main idea or good news do?
- ANSWER Prepares audience for what is to follow. Make your opening concise and
clear. In other words, you should start with the main idea, not have it be part of the body
or closing. Also, clearly state any important deadlines in the closing.
What should you do if your routine message is mixed and must convey mildly
disappointing information? - ANSWER Put the negative portion of your message into as
favorable a context as possible. You can use negative information in this type of
message only if you are reasonably sure the audience will respond positively.
